| 000 -LEADER |
|---|
| fixed length control field |
02525nam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003142347 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226113349.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2008 nju 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470288582 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470288580 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181351 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200907151542 |
| Level of effort used to assign classification |
azura |
| Level of effort used to assign subject headings |
200907101129 |
| Level of effort used to assign classification |
shahriman |
| Level of effort used to assign subject headings |
200906051736 |
| Level of effort used to assign classification |
shahriman |
| -- |
200905190834 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.87 |
| Item number |
STE |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stern, Neil Z. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Greentailing and other revolutions in retail: |
| Remainder of title |
hot ideas that are grabbing customers' attention and raising profits / |
| Statement of responsibility, etc. |
Neil Z. Stern, Willard N. Ander |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, N.J. : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 241 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 231-232) and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction. What's Going to Revolutionize Retailing in the Future? -- Ch. 1. Inflection Points in Retailing -- Ch. 2. Trends are Interconnected -- Ch. 3. Greentailing 2.0 - The Second Generation of Green -- Ch. 4. The Consumer's View on Green -- Ch. 5. Greentailing in Action - Case Studies -- Ch. 6. Putting Green Practices into Action -- Ch. 7. The Hot Five - Other Revolutionary Themes in Retail -- Ch. 8. Demographic Shifts Provide Retail Opportunities -- Ch. 9. Moving Up the Ladder - Growth of Experiential Retailing How to Drive Sales and Profits beyond Price -- Ch. 10. Getting Outside the Box - New Ways to Reach the Consumer The Growth of Nonstore Retailing -- Ch. 11. Selling Services, Not Just Products -- Ch. 12. Brands Going Retail - The Battle for Control of the Customer -- Ch. 13. 12 Rules of Successful Retail Innovation -- Ch. 14. Looking Back and Looking Forward. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"In today's challenging retail environment, retailers have to find new ways to stay on top of their competition and appeal to customers. In their newest book on retailing, authors Stern and Ander describe the ways many retailers have begun to capitalize on growing consumer demand for green products, as well as consumer preference to buy from socially and environmentally conscious companies." "For anyone in the retail business, this book provides insight and guidance for staying on top of your competition and profiting from the latest consumer trends. Greentailing will help your company harness its strengths to become a leader in your category and stay in tune with what your customer wants."--BOOK JACKET. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Retail trade |
| General subdivision |
Management. |
| 9 (RLIN) |
19173 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ander, Willard N. |
| 920 ## - Programme |
|---|
| Programme |
UNISA/1 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
107830 |
| Koha biblioitemnumber |
107830 |
