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Brand management : (Record no. 110718)

MARC details
000 -LEADER
fixed length control field 01263nam a2200265 a 4500
001 - CONTROL NUMBER
control field vtls003129321
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226113508.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218t2009 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 041544327X (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415443272 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201102181342
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 200904041436
Level of effort used to assign classification kevin
Level of effort used to assign subject headings 200904041434
Level of effort used to assign classification kevin
-- 200812191133
-- malathy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number HED
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Heding, Tilde
9 (RLIN) 31796
245 1# - TITLE STATEMENT
Title Brand management :
Remainder of title research, theory and practice /
Statement of responsibility, etc. Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 267 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- Key words in brand management -- Overview: brand management 1985-2006 -- The economic approach -- The identity approach -- The consumer-based approach -- The personality approach -- The relational approach -- The community approach -- The cultural approach -- Taxonomy of brand management 1985-2006.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
9 (RLIN) 31679
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Knudtzen, Charlotte F.
9 (RLIN) 33261
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bjerre, Mogens
Dates associated with a name 1959-
9 (RLIN) 33260
920 ## - Programme
Programme TCHT : 667042
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Total Renewals Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Koha item type Public note
    Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 04/04/2009 61 1 5000045815 12/11/2025 29/10/2025 1 Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 4 Main Collection SCAFS,70006,04,GR