| 000 -LEADER |
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| fixed length control field |
03181cam a2200349 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
vtls003141081 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20200226113820.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110218t2008 nyuab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780805862737 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0805862730 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780805862720 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0805862722 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781410616791 (ebk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1410616797 (ebk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201108110923 |
| Level of effort used to assign nonsubject heading access points |
wilmina |
| Level of effort used to assign subject headings |
201102181733 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200904040944 |
| Level of effort used to assign classification |
kevin |
| -- |
200904040942 |
| -- |
kevin |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2072 |
| Item number |
PUB |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Public relations metrics : |
| Remainder of title |
research and evaluation / |
| Statement of responsibility, etc. |
edited by Betteke van Ruler, Ana Tkalac Verčič, and Dejan Verčič. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 328 p. : |
| Other physical details |
ill., map ; |
| Dimensions |
23 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
LEA's communication series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Public relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Verčič, and Dejan Verčič -- Public relations methodology : should we bother (if it exists)? / Manfred Rühl -- The nature of scholarly endeavors in public relations / Alenka Jelen -- Empirical research in contemporary social sciences relevant to public relations : towards a network approach / Jan Kleinnijenhuis -- Conceptualizing quantitative research in public relations / James E. Grunig -- Using qualitative research to become the "thinking heart" of organizations / Larissa A. Grunig -- The corporate communications scorecard : a framework for managing and evaluating communication strategies / Ansgar Zerfass -- Public relations is what public relations does : conclusions from a long-term project on professional public relations modeling and evaluation / Barbara Baerns -- The evaluation of government campaigns in the Netherlands / Wim van der Noort -- The role of research in shaping and measuring communication : London's bid to hold the 2012 Games / Claire Spencer and Julia Jahansoozi -- Organization-stakeholder relationships, crisis responsibilities, and crisis-response strategies / Iris Wong and Chung-ju Flora Hung -- The case study as an evaluation tool for public relations / Mafalda Eiró-Gomes and João Duarte -- Public relations research and evaluation in Africa / Ronél Rensburg -- Adapting communication satisfaction and relationship scales to a third-world country / Tanya Le Roux -- Applying stakeholder thinking to public relations : an integrated approach to identifying relationships that matter / Nigel de Bussy -- Introducing the Institute for Public Relations : dedicated to the science beneath the art / Frank E. Ovaitt, Jr. -- Introducing the Chartered Institute of Public Relations Initiative : moving on from talking about evaluation to incorporating it into better management of the practice / Anne Gregory and Jon White. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| General subdivision |
Evaluation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| General subdivision |
Research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ruler, Betteke van, |
| Dates associated with a name |
1948- |
| 9 (RLIN) |
33247 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vercic, Ana Tkalac. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ver♯i♯, Dejan. |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
LEA's communication series |
| 9 (RLIN) |
18265 |
| 920 ## - Programme |
|---|
| Programme |
TCHT : 667037 |
| 921 ## - Programme |
|---|
| Programme |
SOC : 166453 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
122257 |
| Koha biblioitemnumber |
122257 |
