Advertising and promotion : an integrated marketing communications perspective / (Record no. 123336)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01185cam a22002898a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls003143846 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200226113859.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090605s2009 xna b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780074717660 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 200907151227 |
| Level of effort used to assign nonsubject heading access points | azura |
| Level of effort used to assign subject headings | 200907021116 |
| Level of effort used to assign classification | shahriman |
| -- | 200906051838 |
| -- | shahriman |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | ADV |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : an integrated marketing communications perspective / |
| Statement of responsibility, etc. | George E. Belch ... [et. al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | [1st ed. (Australian)] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Sydney : |
| Name of publisher, distributor, etc. | McGraw-Hill Australia, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 642 p. : |
| Other physical details | ill. (chiefly col.), ports. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This highly successful and trusted US textbook has been revised and updated by a talented team of leading researchers from Australia and New Zealand in the field of integrated marketing communication (IMC) and advertising."--Back cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E |
| 9 (RLIN) | 4556 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kerr, Gayle. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Powell, Irene. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 9 (RLIN) | 4558 |
| 920 0# - Programme | |
| Programme | UNISA/1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Date last checked out | Copy number | Uniform Resource Identifier | Cost, replacement price | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Taylor's Library-TU | Taylor's Library-TU | 02/07/2009 | 322.81 | 27 | 5000002784 | 05/12/2019 | 18/10/2018 | 1 | Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 5 | 322.81 | Main Collection | TBSxx,34007,03,GR|SOCxx,91602,03,RM |