000 -LEADER |
fixed length control field |
00810cam a22002174a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003153778 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226113944.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218s2007 nyua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780814473832 (hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0814473830 (hbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201102181510 |
Level of effort used to assign nonsubject heading access points |
VLOAD |
Level of effort used to assign subject headings |
201008251834 |
Level of effort used to assign classification |
komathi |
Level of effort used to assign subject headings |
201001221405 |
Level of effort used to assign classification |
shuhada |
Level of effort used to assign subject headings |
201001221402 |
Level of effort used to assign classification |
shuhada |
-- |
200911041731 |
-- |
malathy |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Item number |
KEL |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kelly, Lois, |
Dates associated with a name |
1955- |
9 (RLIN) |
35088 |
245 10 - TITLE STATEMENT |
Title |
Beyond buzz : |
Remainder of title |
the next generation of word-of-mouth marketing / |
Statement of responsibility, etc. |
Lois Kelly. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York : |
Name of publisher, distributor, etc. |
American Management Association, |
Date of publication, distribution, etc. |
c2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
x, 228 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (p. 213-220) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Communication in marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
124607 |
Koha biblioitemnumber |
124607 |