Beyond buzz : (Record no. 124607)

000 -LEADER
fixed length control field 00810cam a22002174a 4500
001 - CONTROL NUMBER
control field vtls003153778
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226113944.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2007 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780814473832 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0814473830 (hbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201102181510
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201008251834
Level of effort used to assign classification komathi
Level of effort used to assign subject headings 201001221405
Level of effort used to assign classification shuhada
Level of effort used to assign subject headings 201001221402
Level of effort used to assign classification shuhada
-- 200911041731
-- malathy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number KEL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kelly, Lois,
Dates associated with a name 1955-
9 (RLIN) 35088
245 10 - TITLE STATEMENT
Title Beyond buzz :
Remainder of title the next generation of word-of-mouth marketing /
Statement of responsibility, etc. Lois Kelly.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. American Management Association,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent x, 228 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 213-220) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 124607
Koha biblioitemnumber 124607
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Cost, replacement price Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2009-12-21 73.56 4 5000108899 2019-12-05 2017-08-29 1 Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 1 73.56 Main Collection SOMAC,37003,03,GR