000 -LEADER |
fixed length control field |
00756cam a2200229 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003217792 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226114715.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110603s2009 ii 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788178845067 (hbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201112091436 |
Level of effort used to assign nonsubject heading access points |
pushpa |
Level of effort used to assign subject headings |
201112091351 |
Level of effort used to assign classification |
pushpa |
-- |
201106031030 |
-- |
malathy |
043 ## - GEOGRAPHIC AREA CODE |
Geographic area code |
a-ii--- |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
GUP 2009 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Gupta, Abhishek. |
245 10 - TITLE STATEMENT |
Title |
Advertising management : |
Remainder of title |
concepts and cases / |
Statement of responsibility, etc. |
Abhishek Gupta. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New Delhi : |
Name of publisher, distributor, etc. |
Cyber Tech Publications, |
Date of publication, distribution, etc. |
2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
264 p. ; |
Dimensions |
23 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
General subdivision |
Management. |
9 (RLIN) |
23549 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
Geographic subdivision |
India |
General subdivision |
Management. |
920 ## - Programme |
Programme |
SOC : 165246 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
136776 |
Koha biblioitemnumber |
136776 |