| 000 -LEADER |
|---|
| fixed length control field |
00944cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003225806 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226115040.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111104s2011 vraa b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780170186964 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0170186962 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201112211717 |
| Level of effort used to assign nonsubject heading access points |
shuhada |
| Level of effort used to assign subject headings |
201112211715 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201112131440 |
| Level of effort used to assign classification |
izani |
| -- |
201111040955 |
| -- |
masrina |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
u------ |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Item number |
CZI 2011 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
International marketing / |
| Statement of responsibility, etc. |
Michael Czinkota ... [et al.]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd Asia Pacific ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
South Melbourne, Vic. : |
| Name of publisher, distributor, etc. |
Cengage Learning, |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 660 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed. published by Thomson Learning Australia, 2008. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| Geographic subdivision |
Australasia. |
| 9 (RLIN) |
27885 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Czinkota, Michael R. |
| 9 (RLIN) |
6604 |
| 920 ## - Programme |
|---|
| Programme |
MIF : 175536 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
142410 |
| Koha biblioitemnumber |
142410 |
