| 000 -LEADER |
|---|
| fixed length control field |
02423cam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003226315 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226115048.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111110s2011 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470935514 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118033722 (ebk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118033739 (ebk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118033746 (ebk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201201161003 |
| Level of effort used to assign nonsubject heading access points |
wilmina |
| Level of effort used to assign subject headings |
201201131013 |
| Level of effort used to assign classification |
izani |
| -- |
201111101433 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Item number |
RAP 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rappaport, Stephen D., |
| Dates associated with a name |
1952- |
| 9 (RLIN) |
57532 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Listen first! : |
| Remainder of title |
turning social media conversations into business advantage / |
| Statement of responsibility, etc. |
Stephen D. Rappaport. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, N.J. : |
| Name of publisher, distributor, etc. |
John Wiley, |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 302 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 261-272) and index. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: Foreword. -- Part 1. -- Chapter 1: Organize for Listening, Define Objectives, Key Measures, and Conversations. -- Chapter 2: Listening Solutions.. -- Chapter 3: Field, Analyze, Report and Evaluate -- Part 2: Listening-led Marketing: Applying Social Media Listening Insights to Achieve Key Objectives. -- Chapter 4: Understand the Consumer's Mindset. -- Chapter 5: Discover New Customers. -- Chapter 6: Drive New Product Development and Innovation. -- Chapter 7: Create Messages That Resonate. -- Chapter 8: Improve Products and Services. -- Chapter 9: Increase Sales. -- Chapter 10: Look Forward to Drive Business Forward. -- Chapter 11: Rebrand and Reposition Products and Services. -- Chapter 12: Manage Reputation. -- Chapter 13: Compete Strategically. -- Chapter 14: Customer Care and Customer Satisfaction. -- Part 3: listening-led marketing and media innovations. -- Chapter 15: Social TV Measurement. -- Chapter 16: Listening-based Targeting. -- Chapter 17: Achieve Share of Market Goals. -- Chapter 18: Listening-based Sales Prediction. -- Part 4: Introduction. -- Chapter 19: Listen to New Signals. -- Chapter 20: Focus on Culture. -- Chapter 21: Drive Business With Social Data. -- Chapter 22: Rethink Media and Marketing. -- Chapter 23: Become a Listening Organization. -- Vendor Profiles. -- References. -- Glossary. -- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
4679 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Online social networks. |
| 9 (RLIN) |
29862 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media |
| General subdivision |
Research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| General subdivision |
Research. |
| 9 (RLIN) |
20597 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 920 ## - Programme |
|---|
| Programme |
BDP : 176126 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
142637 |
| Koha biblioitemnumber |
142637 |
