| 000 -LEADER |
|---|
| fixed length control field |
01481cgm a2200337 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003228551 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226115126.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
vd cvairu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111223s2005 vra036 |00 vueng d |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201203201703 |
| Level of effort used to assign nonsubject heading access points |
shuhada |
| Level of effort used to assign subject headings |
201203201556 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201203201556 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201203191805 |
| Level of effort used to assign classification |
shuhada |
| -- |
201112231201 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.143 |
| Item number |
ROL 2005 |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The role of research in advertising |
| Medium |
[videorecording] / |
| Statement of responsibility, etc. |
Australian film Television and Radio School. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
South Melbourne, Vic. : |
| Name of publisher, distributor, etc. |
Contemporary Arts Media, |
| Date of publication, distribution, etc. |
[2005]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 videodisc (ca. 36 min.) : |
| Other physical details |
sd., col. ; |
| Dimensions |
4 3/4 in. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Advertising and TV commercial production series |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Contemporary arts media educating imagination"--Container. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| Creation/production credits note |
Producer, Marion Crooke ; director, Jo Lane. |
| 511 0# - PARTICIPANT OR PERFORMER NOTE |
|---|
| Participant or performer note |
Presenters, Simon McCall, Roger Barlow. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Simon McCall from Quantum Research and Roger Barlow, a director/writer of commercials, debate the opportunities and pitfalls that arise when a creative idea for advertising a product is researched. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
DVD, PAL. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Crooke, Marion. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lane, Jo. |
| 9 (RLIN) |
59692 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCall, Simon. |
| 9 (RLIN) |
59738 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Barlow, Roger. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Australian Film, Television & Radio School. |
| 9 (RLIN) |
37177 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Contemporary Arts Media (Firm) |
| 9 (RLIN) |
37361 |
| 920 ## - Programme |
|---|
| Programme |
GENLS : 178294 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
143591 |
| Koha biblioitemnumber |
143591 |
