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Types of Advertising (Record no. 150814)

MARC details
000 -LEADER
fixed length control field 01108cam a2200301Ia 4500
001 - CONTROL NUMBER
control field vtls003245124
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200508124714.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121119s2012 ii a s 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132342465 (ebk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8132342461 (ebk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)773566696
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn773566696
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201211191200
Level of effort used to assign nonsubject heading access points shuhada
-- 201211191159
-- shuhada
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.101
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Yanez, Melba.
245 10 - TITLE STATEMENT
Title Types of Advertising
Medium [electronic resource] /
Statement of responsibility, etc. Melba Yanez.
246 34 - VARYING FORM OF TITLE
Title proper/short title Most advertising doesn't work!
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi :
Name of publisher, distributor, etc. White Word Publications,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (87 p.) :
Other physical details col. ill.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers
General subdivision Attitudes.
9 (RLIN) 18936
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
9 (RLIN) 4679
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic books.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=397793
Public note An electronic book accessible through the World Wide Web; click to view
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification   e-book Taylor's Library-TU Taylor's Library - Perpetual(TU) 21/02/2020 232.50   21/02/2020 21/02/2020 Main Collection SOMAC,37000,03,CL,PPT