Advertising and promotion : (Record no. 151832)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01275cam a2200361 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls003246704 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200226115653.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121126t20122012nyua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071314404 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071314407 (paperback) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201809071412 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201510010206 |
| Level of effort used to assign classification | shuhada |
| Level of effort used to assign subject headings | 201311041047 |
| Level of effort used to assign classification | shuhada |
| Level of effort used to assign subject headings | 201307110950 |
| Level of effort used to assign classification | shuhada |
| -- | 201211261747 |
| -- | malathy |
| 040 ## - CATALOGING SOURCE | |
| Description conventions | rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEL 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| Fuller form of name | (George Edward), |
| Dates associated with a name | 1951- |
| 9 (RLIN) | 54317 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc. | George E. Belch & Michael A. Belch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th edition. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Global edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill/Irwin, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2012] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv, 769 pages : |
| Other physical details | colour illustrations ; |
| Dimensions | 28 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | umediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 9 (RLIN) | 4558 |
| 920 ## - Programme | |
| Programme | UWE : 190802, 190800, 200341, 200342 |
| 921 ## - Programme | |
| Programme | CAL : 195062 |
| 922 ## - Programme | |
| Programme | SOC : 205285 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Date last checked out | Copy number | Uniform Resource Identifier | Cost, replacement price | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Taylor's Library-TC | Taylor's Library-TC | 21/01/2013 | 95.80 | 5000144015 | 05/12/2019 | 1 | Floor 4, Shelf 40 , Side 1, TierNo 7, BayNo 2 | 95.80 | Main Collection | CALxx,03000,03,CL | ||||||
| Withdrawn | Dewey Decimal Classification | Taylor's Library-TU | Taylor's Library-TU | 10/07/2013 | 77.00 | 19 | 5000148539 | 05/12/2019 | 02/11/2018 | 1 | Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 6 | 77.00 | Main Collection | TBSxx,34003,03,RM | |||
| Withdrawn | Dewey Decimal Classification | Taylor's Library-TU | Taylor's Library-TU | 10/07/2013 | 77.00 | 24 | 5000148538 | 05/12/2019 | 25/09/2018 | 1 | Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 6 | 77.00 | Main Collection | TBSxx,34003,03,RM | |||
| Withdrawn | Dewey Decimal Classification | Taylor's Library-TU | Taylor's Library-TU | 15/01/2013 | 73.00 | 14 | 5000141155 | 05/12/2019 | 14/12/2018 | 1 | Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 6 | 73.00 | Main Collection | TBSxx,34003,03,RM | |||
| Withdrawn | Dewey Decimal Classification | Taylor's Library-TU | Taylor's Library-TU | 15/01/2013 | 73.00 | 29 | 5000141156 | 05/12/2019 | 28/09/2018 | 1 | Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 6 | 73.00 | Main Collection | TBSxx,34003,03,RM | |||
| Withdrawn | Dewey Decimal Classification | Taylor's Library-TU | Taylor's Library-TU | 31/10/2013 | 82.00 | 26 | 5000151564 | 05/12/2019 | 07/12/2018 | 1 | Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 6 | 82.00 | Main Collection | SOMAC,37000,03,RM |