Taylor's Library

Integrated advertising, promotion, and marketing communications / (Record no. 152915)

000 -LEADER
fixed length control field 00889cam a2200253 a 4500
001 - CONTROL NUMBER
control field vtls003251380
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226115732.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130409s2014 njua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780133126242 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0133126242 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201307251022
Level of effort used to assign nonsubject heading access points pushpa
Level of effort used to assign subject headings 201307111712
Level of effort used to assign classification shuhada
-- 201304090940
-- malathy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number CLO 2014
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
9 (RLIN) 12425
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications /
Statement of responsibility, etc. Kenneth E. Clow, Donald Baack.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, NJ :
Name of publisher, distributor, etc. Pearson Education,
Date of publication, distribution, etc. c2014.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 466 p.:
Other physical details ill. (chiefly col.) ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
9 (RLIN) 12426
920 ## - Programme
Programme SHT : 197478, 197477
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 152915
Koha biblioitemnumber 152915
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2013-07-10 6 5000149104 2019-12-05 2018-11-11 1 Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 6 Main Collection SOCxx,91602,03,RM