Taylor's Library

Direct marketing in practice (Record no. 154108)

000 -LEADER
fixed length control field 01625cam a2200385Ia 4500
001 - CONTROL NUMBER
control field vtls003254648
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200508124814.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131009s2002 enka ob 001 0 eng d
019 ## -
-- 191035126
-- 532395108
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0585450234 (ebk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780585450230 (ebk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0080504604
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780080504605
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)52366014
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm52366014
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201310090900
Level of effort used to assign nonsubject heading access points shuhada
-- 201310090853
-- shuhada
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/4
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Thomas, Brian,
Dates associated with a name 1938-
9 (RLIN) 69443
245 10 - TITLE STATEMENT
Title Direct marketing in practice
Medium [electronic resource] /
Statement of responsibility, etc. Brian Thomas and Matthew Housden.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford ;
-- Boston :
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (348 p.) :
Other physical details ill.
490 1# - SERIES STATEMENT
Series statement The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 312-316) and index.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Housden, Matthew.
9 (RLIN) 11595
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Thomas, Brian, 1938-
Title Direct marketing in practice.
Place, publisher, and date of publication Oxford ; Boston : Butterworth-Heinemann, c2002
International Standard Book Number 0750624280
Record control number (OCoLC)49394647
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title CIM professional.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81870
Public note An electronic book accessible through the World Wide Web; click to view
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 154108
Koha biblioitemnumber 154108
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Date last seen Price effective from Koha item type Public note
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