| 000 -LEADER |
|---|
| fixed length control field |
01768cam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003025894 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226115841.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s1995 caua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0534241921 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201402251406 |
| Level of effort used to assign nonsubject heading access points |
shuhada |
| Level of effort used to assign subject headings |
201102181413 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200602071037 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
200601261529 |
| Level of effort used to assign classification |
fadilah |
| -- |
200601261448 |
| -- |
fadilah |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8348 |
| Item number |
BAK |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baker-Woods, Gail. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising and marketing to the new majority / |
| Statement of responsibility, etc. |
Gail Baker Woods. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Belmont, Calif. : |
| Name of publisher, distributor, etc. |
Wadsworth, |
| Date of publication, distribution, etc. |
c1995. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 182 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface -- Part 1 The changing market place - 1. Introducing to Ethic advertisng and marketing - 2. The evolution of ethnic advertising - 3. Ethnic consumer behavior - 4. The legal and social environment -- Part II. Case studies - New campaign dresses up old product - Corporate giant toots its horn to gain ethnic consumers - Paper company attempts to clean up with Hispanic audiences - Company seeks asian consumers to insure continued growth - Uptown cigaterres blow up before they're lit - Colleges unite to save minds - Honda strikes a chord with black college students - Liquor company closes the gap between east and west - Food store finds gold in hisoanic community - The big brew ha ha ha over malt liquor - Tarzan trades in trees for Toyota Truck. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
24123 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
9042 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Minority consumers |
| Geographic subdivision |
United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Ethnic groups |
| Geographic subdivision |
United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
United States |
| Form subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
United States |
| Form subdivision |
Case studies. |
| 920 ## - Programme |
|---|
| Programme |
MCS(USM): 202601 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
154904 |
| Koha biblioitemnumber |
154904 |
