000 -LEADER |
fixed length control field |
01109cam a2200313 i 4500 |
001 - CONTROL NUMBER |
control field |
vtls003257008 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226115940.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140731s2013 ii a b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781259026416 (paperback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1259026418 (paperback) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201809071348 |
Level of effort used to assign nonsubject heading access points |
VLOAD |
Level of effort used to assign subject headings |
201603101021 |
Level of effort used to assign classification |
malathy |
Level of effort used to assign subject headings |
201410181517 |
Level of effort used to assign classification |
shuhada |
Level of effort used to assign subject headings |
201410181515 |
Level of effort used to assign classification |
shuhada |
-- |
201407310953 |
-- |
malathy |
040 ## - CATALOGING SOURCE |
Description conventions |
rda |
043 ## - GEOGRAPHIC AREA CODE |
Geographic area code |
a-ii--- |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
RAM 2013 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Ramaswamy, V. S. |
9 (RLIN) |
71601 |
245 10 - TITLE STATEMENT |
Title |
Marketing management : |
Remainder of title |
global perspective Indian context / |
Statement of responsibility, etc. |
V.S. Ramaswamy, S. Namakumari. |
250 ## - EDITION STATEMENT |
Edition statement |
Fifth edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
New Delhi : |
Name of producer, publisher, distributor, manufacturer |
McGraw Hill Education (India) Private Limited, |
Date of production, publication, distribution, manufacture, or copyright notice |
2013. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xlv, 788 pages : |
Other physical details |
illustrations ; |
Dimensions |
28 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
Geographic subdivision |
India |
General subdivision |
Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management. |
9 (RLIN) |
8897 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Namakumari, S. |
920 ## - Programme |
Programme |
TBS : 212674 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
156514 |
Koha biblioitemnumber |
156514 |