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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071164766 (International edition) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072377925 (package) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256195552 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
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201803071855 |
| Level of effort used to assign nonsubject heading access points |
shuhada |
| Level of effort used to assign subject headings |
201208301623 |
| Level of effort used to assign classification |
izani |
| Level of effort used to assign subject headings |
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| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201102181231 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200407271915 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
HAI |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hair, Joseph F., |
| Titles and words associated with a name |
Jr., |
| Dates associated with a name |
1944- |
| 9 (RLIN) |
1740 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
a practical approach for the new Millennium / |
| Statement of responsibility, etc. |
Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
International edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston, Massachusetts : |
| Name of producer, publisher, distributor, manufacturer |
Irwin/McGraw-Hill ; |
| Place of production, publication, distribution, manufacture |
Singapore : |
| Name of producer, publisher, distributor, manufacturer |
McGraw Hill Book Co., |
| Date of production, publication, distribution, manufacture, or copyright notice |
[200] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2000 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 682 pages : |
| Other physical details |
colour illustrations ; |
| Dimensions |
25 cm + |
| Accompanying material |
1 CD-ROM (4 3/4 in.) + 1 videocassette (1/2 in.) + 5 computer disks (3 1/2 in.) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
two-dimensional moving image |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Source |
rdamedia |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
video |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
computer disc |
| Source |
rdacarrier |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
videocassette |
| Source |
rdacarrier |
| 490 #0 - SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill marketing & advertising series |
| 500 ## - GENERAL NOTE |
|---|
| General note |
1 CD-ROM : PowerPoint presentation : Marketing research : a practical approach for the new millenium, by Joseph Hair, Robert Bush, David Ortinau. Prepared by Kellye K.Brooks. ISBN 0072895004 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
1 videocassette : Marketing research : a practical approach for the new millenium, by Joseph Hair, Robert Bush, David Ortinau. ISBN : 0072894989. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
5 computer disk (3 1/2 in.) : Computest : Marketing research : a practical approach for the new millenium, by Joseph Hair, Robert Bush, David Ortinau. ISBN 0072895012 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Accompanied by Backyard Burger Data Set (3.50 in.) : Marketing research : a practical approach for the new millenium, 1/e by Joseph Hair, Robert Bush, David Ortinau. ISBN 0072356502 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Accompanied by electronic optical disc (4 3/4in.) : Marketing research : SPSS Student version 9.0 for windows. by Hair, Bush, Ortinau. ISBN 007236324X |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Instructor's resource manual to accompany : Marketing research : a practical approach for the new millenium, 1/e by Joseph Hair, Robert Bush, David Ortinau. ISBN 0072894962. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Test bank to accompany : Marketing research : a practical approach for the new millenium, 1/e by Joseph Hair, Robert Bush, David Ortinau. ISBN 0072894970. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements for diskette: IBM-PC or compatible and SPSS version 9.0 or higher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bush, Robert P. |
| 9 (RLIN) |
11346 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ortinau, David J. |
| 9 (RLIN) |
11347 |
| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Test bank to accompany : Marketing research : a practical approach for the new millenium |
| 920 ## - Programme |
|---|
| Programme |
SLAS : 93842 |
| 921 ## - Programme |
|---|
| Programme |
GEN : 102330 |
| 922 ## - Programme |
|---|
| Programme |
TBS : 55762, 55740, 55924, 55925, CDR144, CDR216, 55795, DK 30, DK45, DK46, DK47, DK48, DK49, VT031 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
161592 |
| Koha biblioitemnumber |
161592 |
