| 000 -LEADER |
|---|
| fixed length control field |
01085cam a2200313 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003266768 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226120304.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150714s2015 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780765636065 (paperback) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201809071243 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201510151556 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201510151554 |
| Level of effort used to assign classification |
shuhada |
| -- |
201507141403 |
| -- |
malathy |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.072 |
| Item number |
JUG 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jugenheimer, Donald W. |
| 9 (RLIN) |
8713 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising and public relations research / |
| Statement of responsibility, etc. |
Donald W. Jugenheimer, Samuel D. Bradley, Larry D. Kelley, Jerry Hudson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 367 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Research. |
| 9 (RLIN) |
25617 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| General subdivision |
Research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kelley, Larry D., |
| Dates associated with a name |
1955- |
| 9 (RLIN) |
43814 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hudson, Jerry C. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bradley, Samuel D. |
| 920 ## - Programme |
|---|
| Programme |
ADTP : 220030 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
161933 |
| Koha biblioitemnumber |
161933 |
