| 000 -LEADER |
|---|
| fixed length control field |
00976cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000295160 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226120526.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s1993 nyu 00 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071125132 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201208271710 |
| Level of effort used to assign nonsubject heading access points |
izani |
| Level of effort used to assign subject headings |
201204031137 |
| Level of effort used to assign classification |
izani |
| Level of effort used to assign subject headings |
201102181220 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200811241748 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200407271817 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
MAR |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing challenges : |
| Remainder of title |
cases exercises / |
| Statement of responsibility, etc. |
Christopher H. Lovelock, Charles B. Weinberg |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed., Int ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
N.Y. ; |
| Name of publisher, distributor, etc. |
McGraw-Hill ; |
| Place of publication, distribution, etc. |
Singapore : |
| Name of publisher, distributor, etc. |
McGraw-Hill Book Co., |
| Date of publication, distribution, etc. |
1993 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxix, 628 p. ; |
| Dimensions |
24 cm. |
| 490 #0 - SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Optional personal computer software by Robert E. Kinder, John D. Claxton |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
12102 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Problems, exercises, etc. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lovelock, Christopher H. |
| 9 (RLIN) |
1825 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Weinberg, Charles B. |
| 9 (RLIN) |
81869 |
| 920 ## - Programme |
|---|
| Programme |
UNISA : 51524 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
165987 |
| Koha biblioitemnumber |
165987 |
