Taylor's Library

Essentials of media planning : (Record no. 173925)

000 -LEADER
fixed length control field 01320nam a2200253 4500
001 - CONTROL NUMBER
control field vtls001258860
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226120949.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218 1993 00 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844235237 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201906191316
Level of effort used to assign nonsubject heading access points dianafitri
Level of effort used to assign subject headings 201102181514
Level of effort used to assign classification VLOAD
-- 200407271850
-- VLOAD
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.111
Item number BAR
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Barban, Arnold M.
9 (RLIN) 7040
245 10 - TITLE STATEMENT
Title Essentials of media planning :
Remainder of title a marketing viewpoint /
Statement of responsibility, etc. Arnold M. Barban, Steven M. Cristol, Frank J. Kopec
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Lincolnwood, Ill. :
Name of publisher, distributor, etc. NTC Business Books,
Date of publication, distribution, etc. c1993
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 153 p. ;
Dimensions 26cm.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Foreword. - Preface. Ch. one. A brief introduction to media planning. - Ch. two. How marketing planning affects media planning. - Ch. three. Target market definition and media-market matching. Ch. 4. Media objectives. - Ch. five. The media mix and media weighting decisions. - Ch. six. Summary and conclusions - Appendix. Media plans. - Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cristol, Steven M.
Relator term (j.a.)
9 (RLIN) 91759
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kopec, Frank J.
Relator term (j.a.)
9 (RLIN) 91760
920 ## - Programme
Programme MC(USM) : 200044, 200045, 200046, 200136, 200137, 200138, 200470, 200601, 200602, 200603, 200604, 200605, 201424, 201425, 201426
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 173925
Koha biblioitemnumber 173925
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 3703:20090608
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 3703:20170925
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2004-07-27 12 5000036425 2024-01-18 2024-01-11 1 Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 Main Collection SOMAC,91602,03,RM
          Taylor's Library-TU Taylor's Library-TU 2004-07-27 28 5000033351 2019-12-12 2014-05-08 1 Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 Main Collection SOMAC,91602,03,RM
          Taylor's Library-TU Taylor's Library-TU 2004-07-27 20 5000033152 2019-12-12 2016-07-11 1 Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 Main Collection SOMAC,91602,03,RM
  Lost       Taylor's Library-TU Taylor's Library-TU 2004-07-27 15 1000105135 2019-12-12 2010-04-20 1   Main Collection SOMAC,91602,03,RM
          Taylor's Library-TU Taylor's Library-TU 2004-07-27 25 5000037167 2019-12-12 2012-11-14 1 Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 Main Collection SOMAC,91602,03,RM
  Lost       Taylor's Library-TU Taylor's Library-TU 2004-07-27 23 1000105132 2017-09-18 2017-09-25 1   Main Collection SOMAC,91602,03,RM
          Taylor's Library-TU Taylor's Library-TU 2004-07-27 33 5000033320 2019-12-12 2010-04-20 1 Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 Main Collection SOMAC,91602,03,RM
          Taylor's Library-TU Taylor's Library-TU 2004-07-27 14 1000031238 2019-12-12 2014-05-09 1 Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 Main Collection SOMAC,91602,03,RM
          Taylor's Library-TU Taylor's Library-TU 2004-07-27 16 5000044496 2019-12-12 2012-04-13 1 Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 Main Collection SOMAC,91602,03,RM
          Taylor's Library-TU Taylor's Library-TU 2004-07-27 19 5000033142 2019-12-12 2014-08-27 1 Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 Main Collection SOMAC,91602,03,RM
          Taylor's Library-TU Taylor's Library-TU 2004-07-27 16 5000033210 2019-12-12 2010-06-21 1 Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 Main Collection SOMAC,91602,03,RM
          Taylor's Library-TU Taylor's Library-TU 2004-07-27 17 5000033132 2019-12-12 2010-11-18 1 Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 Main Collection SOMAC,91602,03,RM
          Taylor's Library-TU Taylor's Library-TU 2004-07-27 22 5000033278 2019-12-12 2015-05-08 1 Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 Main Collection SOMAC,91602,03,RM
          Taylor's Library-TU Taylor's Library-TU 2004-07-27 19 5000033279 2019-12-12 2010-04-20 1 Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 Main Collection SOMAC,91602,03,RM