Advertising and promotion : (Record no. 175920)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01207nam a2200265 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls001467260 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200226121051.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110218 1999 00 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071160884 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201910011818 |
| Level of effort used to assign nonsubject heading access points | dianafitri |
| Level of effort used to assign subject headings | 201102181222 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 200604151229 |
| Level of effort used to assign classification | malathy |
| -- | 200407271858 |
| -- | VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E |
| 9 (RLIN) | 4556 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc. | George E. Belch & Michael A. Belch |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed., Int. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | Irwin / McGraw-Hill, |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii , 762 p. ; |
| Dimensions | 28 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Irwin/McGraw-Hill series in marketing |
| 525 ## - SUPPLEMENT NOTE | |
| Supplement note | Includes 1 computer laser optical disc (4 3/4") for : (i) Advertising and promotion. 4th ed. / [by] George E. Belch, Michael A. Belch and (ii) Consumer behavior : building marketing strategy. 7th ed. / [by] Hawkins, Best & Coney, c1998. ISBN 0072905964 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| Relator term | (j.a.) |
| 9 (RLIN) | 4558 |
| 920 ## - Programme | |
| Programme | AUDP : 54511, 54512, 54513, 54514, CD296, 54830, 54831, 54832 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Serial Enumeration / chronology | Total Checkouts | Barcode | Date last seen | Date last checked out | Copy number | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Taylor's Library-TU | Taylor's Library-TU | 27/07/2004 | CLO DISC | 1000030878 | 12/12/2019 | 29/01/2010 | 1 | Accompanying Material (Media Resource) | UNISA,19003,03,GR|SOCxx,91602,03,RM |