000 -LEADER |
fixed length control field |
00761cam a2200229 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls001481060 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226121056.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218s1995 enk 00 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0750622393 |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201209101049 |
Level of effort used to assign nonsubject heading access points |
izani |
Level of effort used to assign subject headings |
201203290916 |
Level of effort used to assign classification |
izani |
Level of effort used to assign subject headings |
201102181450 |
Level of effort used to assign classification |
VLOAD |
-- |
200407271858 |
-- |
VLOAD |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
PRA |
245 04 - TITLE STATEMENT |
Title |
The practice of advertising / |
Statement of responsibility, etc. |
edited by Norman Hart. |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
Date of publication, distribution, etc. |
1995. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvii, 287 p. ; |
Dimensions |
24 cm. |
490 #0 - SERIES STATEMENT |
Series statement |
Marketing series : Professional development |
500 ## - GENERAL NOTE |
General note |
Published on behalf of the Chartered Institute of Marketing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hart, Norman A. |
9 (RLIN) |
94802 |
920 ## - Programme |
Programme |
SOC : 200316 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
176063 |
Koha biblioitemnumber |
176063 |