| 000 -LEADER |
|---|
| fixed length control field |
00974nam a2200277 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls001565660 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226121125.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s1999 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
007116703X |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201606071314 |
| Level of effort used to assign nonsubject heading access points |
patrick |
| Level of effort used to assign subject headings |
201408061132 |
| Level of effort used to assign classification |
patrick |
| Level of effort used to assign subject headings |
201102181222 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200407271902 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Item number |
PET |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peter, J. Paul. |
| 9 (RLIN) |
2846 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior and marketing strategy / |
| Statement of responsibility, etc. |
J. Paul Peter, Jerry C. Olson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed., Int. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Irwin/McGraw-Hill ; |
| Place of publication, distribution, etc. |
Singapore : |
| Name of publisher, distributor, etc. |
McGraw-Hill Book Co., |
| Date of publication, distribution, etc. |
1999 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 545 p. ; |
| Dimensions |
26 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Irwin/McGraw-Hill series in marketing |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Business Leadership: Management : BOH4M |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Olson, Jerry C. |
| Fuller form of name |
(Jerry Corrie), |
| Dates associated with a name |
1944- |
| 9 (RLIN) |
9088 |
| 920 ## - Programme |
|---|
| Programme |
CPU : 62252 |
| 921 ## - Programme |
|---|
| Programme |
ADP : 92231, 92232, 92233 |
| 922 ## - Programme |
|---|
| Programme |
GEN : 100813 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
176986 |
| Koha biblioitemnumber |
176986 |
