000 -LEADER |
fixed length control field |
00934cam a2200277 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls001575660 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226121129.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218s2000 ohu 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0324006616 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0324114656 |
Terms of availability |
(200738) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0324019947 (CD for 200738) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201301160840 |
Level of effort used to assign nonsubject heading access points |
pushpa |
Level of effort used to assign subject headings |
201102181324 |
Level of effort used to assign classification |
VLOAD |
Level of effort used to assign subject headings |
201102181323 |
Level of effort used to assign classification |
VLOAD |
-- |
200407271902 |
-- |
VLOAD |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
OGU |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
O'Guinn, Thomas C. |
9 (RLIN) |
8372 |
245 10 - TITLE STATEMENT |
Title |
Advertising / |
Statement of responsibility, etc. |
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Cincinnati, Ohio : |
Name of publisher, distributor, etc. |
South-Western College Pub |
Date of publication, distribution, etc. |
c2000 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxvii, 694 p. ; |
Dimensions |
29 cm. + |
Accompanying material |
1 CD-ROM (4 3/4 in.) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising media planning. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Allen, Chris T. |
9 (RLIN) |
8373 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Semenik, Richard J. |
9 (RLIN) |
8374 |
920 ## - Programme |
Programme |
GEN : 100697, 101470 |
921 ## - Programme |
Programme |
SOC : 200738, CD200010 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
177088 |
Koha biblioitemnumber |
177088 |