| 000 -LEADER |
|---|
| fixed length control field |
00874nam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls001576860 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226121129.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s1999 mau 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071156526 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256262535 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201204231158 |
| Level of effort used to assign nonsubject heading access points |
wilmina |
| Level of effort used to assign subject headings |
201102181316 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201102181222 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200502021404 |
| Level of effort used to assign classification |
kusuma |
| -- |
200407271902 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
ARE |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arens, William F. |
| 9 (RLIN) |
7157 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Contemporary advertising / |
| Statement of responsibility, etc. |
William F. Arens |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed., Int ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, [Mass.] : |
| Name of publisher, distributor, etc. |
Irwin/McGraw-Hill, |
| Date of publication, distribution, etc. |
c1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 569 p. ; |
| Dimensions |
27 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
The Irwin/McGraw-Hill series in marketing |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Australian Degree Programme : 24210T |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 920 ## - Programme |
|---|
| Programme |
SOC : 200484 |
| 921 ## - Programme |
|---|
| Programme |
GEN : 100885 |
| 922 ## - Programme |
|---|
| Programme |
ADTP : 94036, 94037, 94038, 94039 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
177099 |
| Koha biblioitemnumber |
177099 |
