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Part One: Defining The Discipline - Shifting Foundations: Public Relations As Relationship Building - 1. James E Grunig, Two-Way Symmetrical Public Relations: Past, Present And Future - 2. Robert L Heath, A Rhetorical Enactment Rationale For Public Relations : The Good Organization Communicating Well - 3. Kenneth Starck And Dean Kruckeberg, Public Relations And Community : A Reconstructed Theory Revisited - 4. Greg Leichty And Ede Warner, Cultural Topoi : Implications For Public Relations - 5. David Mckie, Updating Public Relations : `New Science', Research Paradigms And Uneven Developments - 6. Roy Leeper, In Search Of A Metatheory For Public Relations : An Argument For Communitarianism - 7. W Timothy Coombs, Interpersonal Communication And Public Relations - 8. Jeffrey W Springston And Joann Keyton , Public Relations Field Dynamics - 9. Shirley Leitch And David Neilson, Bringing Publics Into Public Relations : New Theoretical Frameworks For Practice - 10. Gabriel M Vasquez And Maureen Taylor, Research Perspectives On `The Public' - 11. Matthew W Seeger, Timothy L Sellnow And Robert R Ulmer, Public Relations And Crisis Communication - Organizing And Chaos - 12. George Cheney And Lars Thoger Christensen, Public Relations As Contested Terrain : A Critical Response -- Part Two: Defining The Practice : Robert L Heath, The Dynamics Of Change In Public Relations Practice - Dynamics Of Change - 13. Fritz Cropp And J David Pincus, The Mystery Of Public Relations :Unraveling Its Past, Unmasking Its Future - 14. James G Hutton, Defining The Relationship Between Public Relations And Marketing : Public Relations' Most Important Challenge - 15. Laurie J Wilson, Extending Strategic Planning To Communication Tactics - 16. Magda Pieczka And Jacquie L'Etang, Public Relations And The Question Of Professionalism - 17. Elizabeth L Toth, How Feminist Theory Advanced The Practice Of Public Relations - 18. Michael G Parkinson, Daradirek Ekachai And Laurel Traynowicz Hetherington, Public Relations Law - 19. Tom Watson, Integrating Planning And Evaluation : Evaluating The Public Relations Practice And Public Relations Programs - 20. Beth Olson, Media Effects Research For Public Relations Practitioners - 21. Kathleen S Kelly, Stewardship : The Fifth Step In The Public Relations Process - 22. Michael F Smith And Denise P Ferguson, Activism - 23. Kenneth D Plowman, William G Briggs And Yi-Hui Huang, Public Relations And Conflict Resolution -- Organizational Legitimacy - 24. James L Everett, Public Relations And The Ecology Of Organizational Change - 25. Maribeth S Metzler, The Centrality Of Organizational Legitimacy To Public Relations Practice - 26. Cornelius B Pratt, Issues Management : The Paradox Of The 40-Year US Tobacco Wars - 27. Mary Anne Moffitt, Using The Collapse Model Of Corporate Image For Campaign Message Design -- Educating Practitioners - 28. Gayle M Pohl And Dee Vandeventer, The Workplace, Undergraduate Education And Career Preparation : The Public Relations Academic And Practitioner Views - 29. Bonita Dostal Neff , Accreditation : Is There Access To The Process For All Public Relations Academic Programs - If Desired? - 30. John J Pauly And Liese L Hutchison, Case Studies And Their Use In Public Relations - Public Relations Ethics - 31. Emma L Daugherty, Public Relations And Social Responsibility - 32. Kenneth D Day, Qingwen Dong And Clark Robins, Public Relations Ethics : An Overview And Discussion Of Issues For The 21st Century - 33. Patricia A Curtin And Lois A Boynton, Ethics In Public Relations : Theory And Practice - 34. Tanni Haas, Public Relations Between Universality And Particularity : Towards A Moral-Philosophical Conception Of Public Relations Ethics - 35. Kathie A Leeper, The Measurement Of Ethics : Instruments Applicable To Public Relations -- Part Three: In Search Of Best Practices - Robert L Heath, Learning Best Practices From Experience And Research - Best Practices In Planning And Organization - 36. H R Hutchins, A New Order For Public Relations : Goodbye Cost Center, Hello Profit Center - 37. Catherine L Hinrichsen, Best Practices In The Public Relations Agency Business - 38. Kirk Hallahan, Strategic Media Planning : Toward An Integrated Public Relations Media Model - 39. Dean Kazoleas And Alan Wright, Improving Corporate And Organization Communications : A New Look At Developing And Implementing The Communication Audit -- Best Practices In Crisis Communication - 40. Kathleen Fearn-Banks, Crisis Communication : A Review Of Some Best Practices - 41. Bolanle A Olaniran And David E Williams, Anticipatory Model Of Crisis Management : A Vigilant Response To Technological Crises - 42. Keith Michael Hearit, Corporate Apologia : When An Organization Speaks In Defense Of Itself - 43. Gail F Baker, Race And Reputation : Restoring Image Beyond The Crisis -- Best Practices In Relationship Building - 44. Laurie J Wilson, Relationships Within Communities : Public Relations For The New Century - 45. John A Ledingham And Stephen D Bruning, Managing Community Relationships To Maximize Mutual Benefit : Doing Well By Doing Good -- Best Practices In Educational Public Relations - 46. Julie Kay Henderson, Educational Public Relations - 47. Barbara J Desanto And R Brooks Garner, Strength In Diversity : The Place Of Public Relations In Higher Education Institutions - 48. Nicholas C Neupauer, Sports Information Directing : A Plea For Helping An Unknown Field -- Best Practices In Context - 49. Lori Melton Mckinnon, John C Tedesco And Tracy Lauder, Political Power Through Public Relations - 50. Tricia Hansen-Horn, Labor And Public Relations : The Unwritten Roles - 51. Laurel Traynowicz Hetherington, Daradirek Ekachai And Michael G Parkinson , Public Relations In The Health Care Industry -- Part Four: Public Relations In Cyberspace - Robert L Heath, The Frontier Of New Communication Technologies - 52. Edward J Lordan, Cyberspin : The Use Of New Technologies In Public Relations - 53. - Susanne Elizabeth Gaddis, Online Research Techniques For The Public Relations Practitioner - 54. Jeffrey K Springston, Public Relations And New Media Technology : The Impact Of The Internet - 55. Zoraida R Cozier And Diane F Witmer, The Development Of A Structuration Analysis Of New Publics In An Electronic Environment -- Part Five: Globalizing Public Relations - Robert L Heath, Globalization: The Frontier Of Multinationalism And Diversity - 56. Maureen Taylor, International Public Relations : Opportunities And Challenges For The 21st Century - 57. Robert I Wakefield, Effective Public Relations In The Multinational Organization - 58. Doug Newsom, Judy Vanslyke Turk And Dean Kruckeberg , International Public Relations : A Focus On Pedagogy - 59. Judy Motion And Shirley Leitch, New Zealand Perspectivess On Public Relations - 60. Mark Mcelreath, Ni Chen, Lyudmila Azarova And Valeria Shadrova, The Development Of Public Relations In China, Russia And The United States - 61. David Miller And Philip Schlesinger, The Changing Shape Of Public Relations In The European Union - 62. Rise Jane Samra, Middle East Public Relations : A New Frontier In The United States. |
