| 000 -LEADER |
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| fixed length control field |
03026cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls001874160 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226121318.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2001 si 00 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071184678 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201210291217 |
| Level of effort used to assign nonsubject heading access points |
izani |
| Level of effort used to assign subject headings |
201102181223 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200407271914 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.80095 |
| Item number |
MAR |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing in the new Asia / |
| Statement of responsibility, etc. |
edited by Siew Meng Leong, Swee Hoong Ang, Chin Tiong Tan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Singapore : |
| Name of publisher, distributor, etc. |
McGraw Hill Book Co., |
| Date of publication, distribution, etc. |
c2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 377 p. ; |
| Dimensions |
23 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface. - About the Editors. - 1. Marketing in the Year 2000: An International Perspective. - 2. Competing in Asia Pacific: Understanding the Rules of the Game. - 3. The Asian Apocalypse: Crisis Marketing for Consumers and Businesses. - 4. Marketers and the External Environment: The Indonesian Experience. - 5. Asian Youth and Inplications for Marketing Strategies: Changes and Differences in Consumption Attitudes and Lifestyle Values. - 6. Asian Culture and Global Consumer. - 7. The Effects of Language on Marketing: A comparison of the Use of Chinese and English Idioms in Print Advertisements. - 8. The power of Money: A Cross-cultural Analysis of Business-related Beliefs. - 9. Culture, Customs, and Contemporary Communism: Vietnamese Marketing Management under Doi Moi. - 10. Strategic Alliances in China: Negotiating the Barriers. - 11. East vs. West: Strategic Marketing Management Meets the Asian Networks. - 12. Business-to-Business Marketing in Asia Pacific: The Telecommunications Competitiveness of Regional Economics. - 13. Assessing National Competitive Superiority: An Importance- Performance Matrix Approach. - 14. Managing Brands for the Long Run: Brand Reinforcement and Revitalization Strategies. - 15. Chinese Consumers' Perception of Alpha-numeric Brand Names. - 16. Asia's Growing Service Sector. - 17. New vs. Old: The Rise of Full-service Superstores and the Demise of Traditional Wet Markets. - 18. E-tailing in Asia Pacific: A BCG Perspective. - 19. Ethical Issues across Cultures: Managing the Differing Perspectives of China and the U.S.A. - 20. Take a Conservative Approach When Entering the China Market. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
[This book ] consists of published seminal works by leading authorities as well as original pieces written specifically for it. A wide variety of issues are covered, ranging from general business matters to specific marketing strategies, from consumer to industrial buyer behavior and marketing practices, which are viewed from a pan-regional as well as a country-specific perspective. This book intended for undergraduate and MBA students taking marketing management courses, as well as marketing manager who will find it a convinient compilation of the latest thoughts on modern marketing in Asia. - Back cover |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
Asia. |
| 9 (RLIN) |
9336 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ang, Swee Hoon. |
| 9 (RLIN) |
8102 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Leong, Siew Meng. |
| 9 (RLIN) |
8103 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tan, Chin Tiong. |
| 9 (RLIN) |
8104 |
| 920 ## - Programme |
|---|
| Programme |
ADTP : 93710 |
| 921 ## - Programme |
|---|
| Programme |
GEN : 101841, 102550 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
180620 |
| Koha biblioitemnumber |
180620 |
