| 000 -LEADER |
|---|
| fixed length control field |
02681nam a2200277 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls001880560 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226121323.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218 00 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471495743 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181359 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| -- |
200407271915 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Item number |
HOF |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hofmeyr, Jan H. |
| 9 (RLIN) |
11218 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Commitment-led marketing : |
| Remainder of title |
the key to brand profits is in the customer's mind / |
| Statement of responsibility, etc. |
Jan Hofmeyr and Butch Rice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chichester, England : |
| Name of publisher, distributor, etc. |
John Wiley, |
| Date of publication, distribution, etc. |
c2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 306 p. ; |
| Dimensions |
23 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface. - Acknowledgements. - 1: The key to brand profits - what you can expect to find in this book. - 2: Getting started - a basic introduction to how commitment works. - 3: A general theory of commitment - how to measure commitment with just a few questions. - 4: Answers to some old questions - clearing up confusion about loyalty and brand equity. - 5: The impact of commitment on how people behave in markets - proven results from over 2800 studies worldwide. - 6: Why advertisers cannot ignore commitment - what is already in the mind determines what gets seen. 7: Fine-tuning your customer relationship management - profiling your customers in terms of their commitment. - 8 : Case studies : marketing fast-moving consumer goods - beer, carbonated beverages, household cleaning products. - 9: Working with the African National Congress - applying a commitment-led approach to political marketing. - 10: Some practical tips - Some dos and don'ts. - 11: The road Ahead ... and what it holds for customers and marketers. - Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Keeping and gaining market share is what most businesses strive for in the race to make brands profitable. In a hugely competitive world, customer loyalty has become a key area for concern. What would happen if you could go one step further and identify not just those customers who are loyal to your brand, but those who are truly committed to your product or service? This book helps you to do just that. More than ten years ago, Jannie Hofmeyr and Butch Rice created something called The Conversion Model - a technique that analyses the degree of a person's psychological commitment to anything and everything. Marketers will be able to gain a strategic advantage within their market if they implement the thinking, tools and strategies outlined in the book. - Back cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand choice. |
| 9 (RLIN) |
328 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand loyalty. |
| 9 (RLIN) |
9824 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer loyalty. |
| 9 (RLIN) |
11219 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Psychological aspects. |
| 9 (RLIN) |
8879 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rice, Butch. |
| Relator term |
(j.a) |
| 9 (RLIN) |
102445 |
| 920 ## - Programme |
|---|
| Programme |
GEN : 101807 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
180755 |
| Koha biblioitemnumber |
180755 |
