Taylor's Library

Effective marketing : (Record no. 181120)

000 -LEADER
fixed length control field 02629nam a2200313 4500
001 - CONTROL NUMBER
control field vtls001901260
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226121336.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2002 a 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 032406392X
Terms of availability (shrink-wrapped)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324125690
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201406101617
Level of effort used to assign nonsubject heading access points patrick
Level of effort used to assign subject headings 201102181324
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201102181324
Level of effort used to assign classification VLOAD
-- 200407271916
-- VLOAD
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ZIK
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G.
9 (RLIN) 2774
245 10 - TITLE STATEMENT
Title Effective marketing :
Remainder of title creating and keeping customers in an e-commerce world /
Statement of responsibility, etc. William G. Zikmund, Michael d'Amico
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia :
-- Cincinnati, Ohio :
Name of publisher, distributor, etc. South-Western College Publishing,
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 553 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface. - Authors. - Prologue. 1. The nature of marketing. 2. Marketing management : strategy and ethical behavior. 3. Environmental forces in an e-commerce world : the macroenvironment. 4. The microenvironment in an era of global business. 5. Information technology and marketing research. 6. Consumer behavior. 7. Business markets and organizational buying. 8. Market segmentation, targeting, and positioning strategies. 9. Basic concepts about goods, services, and ideas. 10. Strategies for new products and the product life cycle. 11. The nature of supply chain and distribution. 12. Retailing, direct marketing and wholesaling. 13. Integrated marketing communications. 14. Advertising and public relations in an e-commerce world. 15. Personal selling, sales management and sales promotion. 16. Introduction to pricing concepts. 17. Pricing strategies and tactics. - Appendixes. - Glossary. - Endnotes. - Credits. - Name index. - Subject index.
520 ## - SUMMARY, ETC.
Summary, etc. "[This book] sets the bar for the next generation of marketing education by untegrating e-commerce into each chapter, complete with compelling examples. Every chapter logically integrates the principles of e0commerce with the direct engaging writing style that has been the hallmark of previous editions. Vivid and provocative examples from domestic and global business illustrate academic theory and bring abstract principles to life. Distinctive and popular themes of Effective Marketing, 3e., marketing strategies, relationship marketing, and global marketing, prepare students for the realities of a competitive marketing environment". - Back cover
590 ## - LOCAL NOTE (RLIN)
Local note Business Studies : 9707
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name D'Amico, Michael.
Relator term (j.a.)
9 (RLIN) 11405
920 ## - Programme
Programme ADP : 93980
921 ## - Programme
Programme GEN : 102220
922 ## - Programme
Programme CAL : 87669
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 181120
Koha biblioitemnumber 181120
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Barcode Date last seen Date last checked out Copy number Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2004-07-27 17 5000014949 2019-12-12 2014-12-12 1 Main Collection SLASx,05000,03,GR