| 000 -LEADER |
|---|
| fixed length control field |
01780nam a2200265 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls001907860 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226121340.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218t2001 enk 001 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1861526245 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201909131557 |
| Level of effort used to assign nonsubject heading access points |
ummi |
| Level of effort used to assign subject headings |
201102181601 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200811241754 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200407271916 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
DIB |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dibb, Sally, |
| Dates associated with a name |
1963- |
| 9 (RLIN) |
11440 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The marketing casebook : |
| Remainder of title |
cases and concepts / |
| Statement of responsibility, etc. |
Sally Dibb and Lyndon Simkin |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Thomson Learning, |
| Date of publication, distribution, etc. |
2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 337 p. ; |
| Dimensions |
25 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
List of tables. - List of figures. - About the authors. - Acknowledgement. - Sources. - Preface. - Introduction. - Pt. 1. How to tackle case study analysis and presentations. Case study analysis. - Pt. 2. Short cases for decision. 1. Ethical marketing. 2. The marketing environment. 3. Non-business marketing. 4. Marketing mix. 5. New product development. 6. Promotion. 7. Direct marketing. 8. Marketing operations. - Pt. 3. Full cases. - Pt. 4. Theory notes. - Pt. 5. Glossary of key terms. - Pt. 6. Further readings. - Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book is designed to illustrate the key concepts in marketing theory through a series of case studies and theory notes. By examining the way marketing works in practice, the reader is drawn into the problems and questions facing marketing practitioners in their everyday lives. This book is structured to help develop student's understanding of marketing with specific focus on plenary seminar discussions and examinations. - Preface |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
12102 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Simkin, Lyndon, |
| Dates associated with a name |
1961- |
| Relator term |
(j.a.) |
| 9 (RLIN) |
11441 |
| 920 ## - Programme |
|---|
| Programme |
ADP : 93974 , 94106 |
| 921 ## - Programme |
|---|
| Programme |
GEN : 102303 |
| 922 ## - Programme |
|---|
| Programme |
MCS : 200730 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
181253 |
| Koha biblioitemnumber |
181253 |
