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How cool brands stay hot : (Record no. 182259)

MARC details
000 -LEADER
fixed length control field 01233cam a2200349 i 4500
001 - CONTROL NUMBER
control field vtls003222012
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226121411.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110808t20112011enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749462505 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749462512 (e-ISBN)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201809071418
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201604071657
Level of effort used to assign classification shuhada
Level of effort used to assign subject headings 201110051145
Level of effort used to assign classification wilmina
-- 201108081525
-- malathy
040 ## - CATALOGING SOURCE
Description conventions rda
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number BER 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bergh, Joeri van den,
Dates associated with a name 1971-
9 (RLIN) 26269
245 10 - TITLE STATEMENT
Title How cool brands stay hot :
Remainder of title branding to generation Y /
Statement of responsibility, etc. Joeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London ;
-- Philadelphia :
Name of producer, publisher, distributor, manufacturer Kogan Page,
Date of production, publication, distribution, manufacture, or copyright notice [2011]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2011
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 249 pages :
Other physical details illustrations ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Young consumers.
9 (RLIN) 38145
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Young adult consumers.
9 (RLIN) 54871
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Generation Y.
9 (RLIN) 38901
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Target marketing.
9 (RLIN) 20395
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Behrer, Mattias.
9 (RLIN) 54872
920 ## - Programme
Programme BDP : 170285
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Total Renewals Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Cost, replacement price Koha item type Public note
    Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 20/08/2011 111.90 31 1 5000120179 26/02/2020 13/02/2020 1 Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 4 111.90 Main Collection BDP,