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Branding in Asia : (Record no. 182520)

MARC details
000 -LEADER
fixed length control field 02107nam a2200265 4500
001 - CONTROL NUMBER
control field vtls001995460
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226121419.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2001 si 001 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471479101
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201909171520
Level of effort used to assign nonsubject heading access points ummi
Level of effort used to assign subject headings 201102181358
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200811241855
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200412081804
Level of effort used to assign classification pushpa
-- 200407271919
-- VLOAD
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827095
Item number TEM
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Temporal, Paul.
9 (RLIN) 9002
245 10 - TITLE STATEMENT
Title Branding in Asia :
Remainder of title the creation, development, and management of Asian brands for the global market /
Statement of responsibility, etc. Paul Temporal
250 ## - EDITION STATEMENT
Edition statement Rev. ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore :
Name of publisher, distributor, etc. John Wiley,
Date of publication, distribution, etc. c2001
300 ## - PHYSICAL DESCRIPTION
Extent ix, 291 p. ;
Dimensions 23 cm.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Acknowledgements. - Preface. - Foreword. - Introduction. - 1. Understanding Brands. - 2. How Brands are Built. - 3. Understanding Markets. - 4. Creating a Powerful Brand Position. - 5. Brand Management. - 6. Measuring Brand Success. - 7. Developing International Asian Brands-Problems and Opportunities. - 8. Strategic Communications for Brand Building. - 9. International Brand Acceptance in Asia. - 10. Online and Offline Brand Strategy. - 11. Considerations for Asian Companies to Compete in the International and Global Markets. - Appendix : Exercises. - Index.
520 ## - SUMMARY, ETC.
Summary, etc. One of the ways to achieve sustainable growth in any market is a recognizable brand name. While many Western companies have successfully developed international brands, Asian companies have been slow to follow suit. In this groundbreaking book, Asia's leading brand architect explains the fundamentals of branding and shows how companies can use them to achieve outstanding performance. Branding in Asia contains over 20 case studies of leading Asian and Western brands including Acer, Banyan Tree Hotels & Resorts, BMW, Levi Strauss, Padini, Royal Selangor, Starbucks, Tiger Balm and many more. - Front cover.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
Form subdivision Case studies.
9 (RLIN) 12100
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Competition, International
Form subdivision Case studies.
9 (RLIN) 12101
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Case studies.
9 (RLIN) 12102
920 ## - Programme
Programme GEN : 102149
921 ## - Programme
Programme MCS (USM) : 202001, 202002, 202003
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Date last checked out Copy number Koha item type Public note Uniform Resource Identifier
Withdrawn   Dewey Decimal Classification     Taylor's Library-TC Taylor's Library-TC 30/03/2009 4 5000077974 12/12/2019 19/08/2009 1 Main Collection GENxx,GENxx,02,GR  
Withdrawn   Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 09/10/2004 37 5000038738 29/05/2025 29/05/2025 1 Main Collection SOMAC,37000,03,RA | SOMAC,09050,03,RM Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 5
    Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 09/10/2004 41 5000044655 12/12/2019 03/04/2019 1 Main Collection SOMAC,09030,03,RA | SOMAC,09050,03,RM Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 5
Withdrawn   Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 09/10/2004 37 5000097320 12/12/2019 16/04/2019 1 Main Collection SOMAC,09030,03,RA | SOMAC,09050,03,RM Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 5