| 000 -LEADER |
|---|
| fixed length control field |
00641nam a2200205 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls002011760 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226121425.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s1995 enk 00 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749415207 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201909171545 |
| Level of effort used to assign nonsubject heading access points |
ummi |
| Level of effort used to assign subject headings |
201102181448 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200407271920 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
BRA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brannan, Tom. |
| 9 (RLIN) |
12234 |
| 245 12 - TITLE STATEMENT |
|---|
| Title |
A practical guide to integrated marketing communications / |
| Statement of responsibility, etc. |
Tom Brannan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London: |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
1995. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
143p. |
| Dimensions |
21 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Marketing in action series |
| 9 (RLIN) |
105767 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Communications. |
| 920 ## - Programme |
|---|
| Programme |
TCHT : 620417 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
182713 |
| Koha biblioitemnumber |
182713 |
