Taylor's Library

Advertising & IMC : (Record no. 185995)

000 -LEADER
fixed length control field 01445nam a2200421 i 4500
001 - CONTROL NUMBER
control field 019388809
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200702103737.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181112t20192019enka b 001|0|eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292262062
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1292262060
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency Uk
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number MOR 2019
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra E.
Fuller form of name (Sandra Ernst)
Relator term author.
9 (RLIN) 6786
245 10 - TITLE STATEMENT
Title Advertising & IMC :
Remainder of title principles & practice.
246 10 - VARYING FORM OF TITLE
Title proper/short title Advertising and IMC
250 ## - EDITION STATEMENT
Edition statement Eleventh edition /
Remainder of edition statement Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.
250 ## - EDITION STATEMENT
Edition statement Global edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow :
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice [2019]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2019
300 ## - PHYSICAL DESCRIPTION
Extent 664 pages :
Other physical details illustrations (black and white, and colour) ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes Internet access.
500 ## - GENERAL NOTE
General note Includes ebook access.
500 ## - GENERAL NOTE
General note Previous edition: 2015.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 95158
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 200283
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
9 (RLIN) 202073
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mitchell, Nancy,
Dates associated with a name 1950-
Relator term author.
9 (RLIN) 32424
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wood, Charles
Fuller form of name (Charles M.),
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wells, William D.,
Relator term author.
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 185995
Koha biblioitemnumber 185995
920 ## - Programme
Programme TDS : 329976
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblioitemnumber 185995
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Total Renewals Barcode Date last seen Date last checked out Price effective from Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2020-06-16 1 5 5000094874 2022-11-07 2022-09-02 2020-06-16 Main Collection TDSxx,92612,03,RA