Taylor's Library

Building distinctive brand assets / (Record no. 186355)

000 -LEADER
fixed length control field 01092cam a2200313 i 4500
001 - CONTROL NUMBER
control field 20640347
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210428154800.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180822t20182018at a b 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780190311506
Qualifying information hardback
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)on1012518363
040 ## - CATALOGING SOURCE
Original cataloging agency YDX
Language of cataloging eng
Transcribing agency YDX
Description conventions rda
Modifying agency BDX
-- NZWPM
-- UNL
-- NLHHG
-- OCLCF
-- DLC
-- MY-SjTCS
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number ROM 2018
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Romaniuk, Jenni,
Relator term author.
9 (RLIN) 304755
245 10 - TITLE STATEMENT
Title Building distinctive brand assets /
Statement of responsibility, etc. Jenni Romaniuk.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Australia;
-- New Zealand :
Name of producer, publisher, distributor, manufacturer Oxford University Press,
Date of production, publication, distribution, manufacture, or copyright notice 2018
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2018
300 ## - PHYSICAL DESCRIPTION
Extent xix, 186 pages :
Other physical details illustrations ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 177-186).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 89058
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
9 (RLIN) 31679
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 202024
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Brand name products.
9 (RLIN) 9823
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Psychological aspects
9 (RLIN) 28329
920 ## -
-- SOMAC :
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2021-03-18 5000094480 2021-03-18 Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 5 2021-03-18 Main Collection SOMAC,91609,03,RA