| 000 -LEADER |
|---|
| fixed length control field |
00983cam a2200241 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 001 - CONTROL NUMBER |
|---|
| control field |
19915007 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220114165053.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170818s2018 paua 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781522551874 |
| Qualifying information |
hardback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781522551881 |
| Qualifying information |
e-book |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| -- |
MY-SjTCS |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Item number |
DIG 2018 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Digital marketing and consumer engagement : |
| Remainder of title |
concepts, methodologies, tools, and applications / |
| Statement of responsibility, etc. |
Information Resources Management Association, USA. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hershey, PA : |
| Name of producer, publisher, distributor, manufacturer |
IGI Global, Disseminator of Knowledge, Business Science Reference, an imprint of IGI Global, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2018] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
3 volumes (xx, 1723 pages) : |
| Other physical details |
illustrations ; |
| Dimensions |
29 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume‡ |
| Source |
rdacarrier |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce |
| 9 (RLIN) |
7953 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Information Resources Management Association, |
| Relator term |
editor. |
| 9 (RLIN) |
304877 |
| 920 ## - |
|---|
| -- |
SHTE : 332287, 332288, 332289 |
