Taylor's Library

Co-creating brands (Record no. 186956)

000 -LEADER
fixed length control field 01545cam a2200421Ii 4500
001 - CONTROL NUMBER
control field on1132386528
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210611150602.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr |||||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190801s2019 enk o 000 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency UKAHL
Language of cataloging eng
Description conventions rda
Transcribing agency UKAHL
Modifying agency UKMGB
-- OCLCO
-- N
--
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1472962273
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781472962256
Qualifying information (ePub ebook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1472962257
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781472962270
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781472962263 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number 2292174
-- (N
-- )
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1132386528
037 ## - SOURCE OF ACQUISITION
Stock number 9781472962256
Source of stock number/acquisition codeMantra
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 23
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ind, Nicholas,
Relator term author.
245 10 - TITLE STATEMENT
Title Co-creating brands
Remainder of title brand management from a co-creative perspective /
Statement of responsibility, etc. Nicholas Ind, Holger Schmidt.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer Bloomsbury Business,
Date of production, publication, distribution, manufacture, or copyright notice 2019.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
590 ## - LOCAL NOTE (RLIN)
Local note Master record variable field(s) change: 050
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations
General subdivision Management.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Schmidt, Holger,
Relator term author.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
International Standard Book Number 9781472962263
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://ezproxy.taylors.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2292174
Public note An electronic book accessible through the World Wide Web; click to view
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 186956
Koha biblioitemnumber 186956
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Date last seen Price effective from Koha item type Public note
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