000 -LEADER |
fixed length control field |
01002cam a2200277 i 4500 |
001 - CONTROL NUMBER |
control field |
19056584 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220817160509.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160415s2016 nyu b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781501306679 |
Qualifying information |
paperback |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
9781501306686 |
Qualifying information |
ePDF |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Description conventions |
rda |
Modifying agency |
DLC |
-- |
MY-SjTCS |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Item number |
DAR 2016 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
D'Arienzo, William, |
Relator term |
author. |
9 (RLIN) |
304928 |
245 10 - TITLE STATEMENT |
Title |
Brand management strategies : |
Remainder of title |
luxury and mass markets / |
Statement of responsibility, etc. |
William D'Arienzo. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
New York : |
Name of producer, publisher, distributor, manufacturer |
Fairchild Books, An imprint of Bloomsbury Publishing Inc : |
-- |
Bloomsbury, |
Date of production, publication, distribution, manufacture, or copyright notice |
2016. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv, 368 pages ; |
Dimensions |
24 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
9 (RLIN) |
202024 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand name products |
General subdivision |
Management. |
9 (RLIN) |
31679 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Customer relations. |
9 (RLIN) |
202123 |
920 ## - Programme |
Programme |
SOMAC : 332027, 332028, 331799, 331800 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
187654 |
Koha biblioitemnumber |
187654 |