Brand management strategies : (Record no. 187654)

000 -LEADER
fixed length control field 01002cam a2200277 i 4500
001 - CONTROL NUMBER
control field 19056584
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220817160509.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160415s2016 nyu b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781501306679
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781501306686
Qualifying information ePDF
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
-- MY-SjTCS
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number DAR 2016
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name D'Arienzo, William,
Relator term author.
9 (RLIN) 304928
245 10 - TITLE STATEMENT
Title Brand management strategies :
Remainder of title luxury and mass markets /
Statement of responsibility, etc. William D'Arienzo.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Fairchild Books, An imprint of Bloomsbury Publishing Inc :
-- Bloomsbury,
Date of production, publication, distribution, manufacture, or copyright notice 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 368 pages ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 202024
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
9 (RLIN) 31679
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations.
9 (RLIN) 202123
920 ## - Programme
Programme SOMAC : 332027, 332028, 331799, 331800
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 187654
Koha biblioitemnumber 187654
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Barcode Date last seen Uniform Resource Identifier Cost, replacement price Price effective from Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2022-01-04 123 353.95 5000173349 2022-01-04 Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 4 353.95 2022-01-04 Main Collection SOMAC,91609,03,RA
          Taylor's Library-TU Taylor's Library-TU 2022-03-07 235 324.35 5000173379 2022-03-07 Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 4 324.35 2022-03-07 Main Collection SOMAC,91609,03,RM
          Taylor's Library-TU Taylor's Library-TU 2022-03-07 235 324.35 5000173336 2022-03-07 Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 4 324.35 2022-03-07 Main Collection SOMAC,91609,03,RM
          Taylor's Library-TU Taylor's Library-TU 2022-01-20 42 1032.00 5000166040 2022-01-20 Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 4 516.00 2022-01-20 Main Collection SOMAC,91609,03,RA
          Taylor's Library-TU Taylor's Library-TU 2022-01-20 42 1032.00 5000173351 2022-01-20 Floor 2, Shelf 2 , Side 1, TierNo 3, BayNo 1 516.00 2022-01-20 Main Collection SOMAC,91609,03,RM