Impacts of online advertising on business performance / (Record no. 188118)

000 -LEADER
fixed length control field 01919nam a2200469 i 4500
001 - CONTROL NUMBER
control field 00233692
003 - CONTROL NUMBER IDENTIFIER
control field IGIG
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220121125835.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m eo d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr bn |||m|||a
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191112s2020 pau fob 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2019031665
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781799816188
Qualifying information hardcover
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781799816195
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781799816201
Qualifying information ebook
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.4018/978-1-7998-1618-8
Source of number or code doi
035 ## - SYSTEM CONTROL NUMBER
System control number (CaBNVSL)slc00000081
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1123181319
040 ## - CATALOGING SOURCE
Original cataloging agency CaBNVSL
Language of cataloging eng
Description conventions rda
Transcribing agency CaBNVSL
Modifying agency CaBNVSL
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.14/4
Edition number 23
245 00 - TITLE STATEMENT
Title Impacts of online advertising on business performance /
Statement of responsibility, etc. Tereza Semerádová and Petr Weinlich, editors.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
Name of producer, publisher, distributor, manufacturer IGI Global,
Date of production, publication, distribution, manufacture, or copyright notice [2020]
300 ## - PHYSICAL DESCRIPTION
Extent 16 PDFs (262 pages)
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term electronic
Source isbdmedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Restricted to subscribers or individual electronic text purchasers.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also available in print.
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on title screen (IGI Global, viewed 11/12/2019).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic commerce.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Success in business.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Semerádová, Tereza,
Dates associated with a name 1989-
Relator term editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Weinlich, Petr,
Dates associated with a name 1976-
Relator term editor.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element IGI Global,
Relator term publisher.
776 0# - ADDITIONAL PHYSICAL FORM ENTRY
Qualifying information (Original)
Record control number (DLC)2019031665
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
International Standard Book Number 1799816184
-- 9781799816188
Record control number (DLC) 2019031665
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://ezproxy.taylors.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-1618-8
Public note An electronic book accessible through the World Wide Web; click to view
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 188118
Koha biblioitemnumber 188118
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Date last seen Price effective from Koha item type Public note Cost, normal purchase price
        e-book Taylor's Library-TU Taylor's Library - Perpetual(TU) 2022-01-21 2022-01-21 2022-01-21 Main Collection GENLS,GENLS,03,CL,PPT  
        e-book Taylor's Library-TU Taylor's Library-TU 2024-02-13 2024-02-13 2024-02-13     990.00