Kotler marketing strategy in the digital age / (Record no. 189780)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02209nam a2200517Ki 4500 |
| 001 - CONTROL NUMBER | |
| control field | on1197083270 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230620131002.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200923s2020 si o 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | N |
| -- | |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | N |
| -- | |
| 066 ## - CHARACTER SETS PRESENT | |
| Alternate G0 or G1 character set | |
| -- | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789811216985 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9811216983 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9789811216978 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9811216975 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9811218382 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9789811218385 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2623294 |
| -- | (N |
| -- | ) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1197083270 |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| Language code of original | chi |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/72 |
| Edition number | 23 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cao, Tiger, |
| Relator term | author. |
| 240 10 - UNIFORM TITLE | |
| Linkage | 880-01 |
| Uniform title | Shu zi shi dai de ying xiao zhan lüe. |
| Language of a work | English |
| 245 10 - TITLE STATEMENT | |
| Title | Kotler marketing strategy in the digital age / |
| Statement of responsibility, etc. | Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, KMG China ; translated by Yuheng Zhang. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Singapore ; |
| -- | Hackensack, NJ : |
| Name of producer, publisher, distributor, manufacturer | World Scientific Publishing Co. Pte. Ltd., |
| Date of production, publication, distribution, manufacture, or copyright notice | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | "Originally published in Chinese by China Machine Press, copyright © China Machine Press, 2017"--Title page verso. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Technological innovations. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Milton, |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wang, Sam, |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Qiao, Collen, |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zhang, Yuheng |
| Titles and other words associated with a name | (Translator), |
| Relator term | translator. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Cao, Tiger. |
| Uniform title | Shu zi shi dai de ying xiao zhan lüe. English. |
| Title | Kotler marketing strategy in the digital age. |
| Place, publisher, and date of publication | Singapore ; Hackensack, NJ : World Scientific Publishing Co. Pte. Ltd., 2020 |
| International Standard Book Number | 9789811216978 |
| Record control number | (DLC) 2020007588 |
| -- | (OCoLC)1136874191 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://ezproxy.taylors.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2623294 |
| Public note | An electronic book accessible through the World Wide Web; click to view |
| 880 10 - ALTERNATE GRAPHIC REPRESENTATION | |
| Linkage | 240-01/ |
| -- | |
| a | 数字时代的营销战略. |
| l | English |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | e-book | Taylor's Library-TU | Taylor's Library - Perpetual(TU) | 11/07/2023 | 125 | 436.93 | TU700001485 | 11/07/2023 | 436.93 | 11/07/2023 | Main Collection | SOMMx,44003,03,RA,PPT |