Integrated Marketing Communication Advertising and Promotion in a Digital World (Record no. 191012)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00271 a2200097 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367436230 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jerome M. Juska |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Marketing Communication Advertising and Promotion in a Digital World |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2021 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Taylor & Francis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Cost, normal purchase price | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|
| On order | Taylor's Library-TU | Taylor's Library-TU | 2024-05-17 | 293.60 | 2024-05-17 | 2024-05-17 |