Principles of marketing / (Record no. 191890)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01949cam a2200469 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | on1374924909 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241120103923.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230612s2024 enka ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | YDX |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | YDX |
| Modifying agency | OCLCF |
| -- | Y@Y |
| -- | OCLCO |
| -- | OCLCL |
| -- | N |
| -- | |
| 019 ## - | |
| -- | 1430561892 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292449333 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1292449330 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 1292449365 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781292449364 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 3777649 |
| -- | (N |
| -- | ) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1374924909 |
| Canceled/invalid control number | (OCoLC)1430561892 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Philip Kotler, Gary Armstrong, Sridhar Balasubramanian. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Nineteenth edition. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Global edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Harlow, England : |
| Name of producer, publisher, distributor, manufacturer | Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2024] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xxv, 768 pages ): |
| Other physical details | color illustrations. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Previous edition: 2019. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.), |
| Relator term | author. |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCjGyGv8CtFvHfvWcYPk8VK |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Balasubramanian, Sridhar, |
| Relator term | author. |
| 9 (RLIN) | 306496 |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | Principles of marketing (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCGxdyXYD3YwKXcr6BWdprq |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Qualifying information | Original |
| International Standard Book Number | 1292449365 |
| -- | 9781292449364 |
| Record control number | (OCoLC)1351893809 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://ezproxy.taylors.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3777649 |
| Public note | An electronic book accessible through the World Wide Web; click to view |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | e-book | Taylor's Library-TU | Taylor's Library - Perpetual(TU) | 22/11/2024 | 125 | 4553.30 | 22/11/2024 | 4553.30 | 22/11/2024 | Main Collection | SOMMx,93601,03,RM,PPT |