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Digital marketing strategy : (Record no. 203942)

MARC details
000 -LEADER
fixed length control field 01858nam a22004097 4500
001 - CONTROL NUMBER
control field on1547234409
003 - CONTROL NUMBER IDENTIFIER
control field EBZ
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730091132.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr un|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251028t20262026enk o ||| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency EBZ
Language of cataloging eng
Transcribing agency EBZ
Modifying agency MY-SjTCS
Description conventions rda
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781398622050
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781398622067
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kingsnorth, Simon,
Relator term author.
9 (RLIN) 78435
245 10 - TITLE STATEMENT
Title Digital marketing strategy :
Remainder of title an integrated approach to online marketing /
Statement of responsibility, etc. Simon Kingsnorth.
250 ## - EDITION STATEMENT
Edition statement Fourth edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London ;
-- New York, NY :
Name of producer, publisher, distributor, manufacturer Kogan Page Limited,
Date of production, publication, distribution, manufacture, or copyright notice [2026]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2026
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
341 0# - ACCESSIBILITY CONTENT
Content access mode textual
Source sapdv
Materials specified EBSCOhost
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
532 #0 - ACCESSIBILITY NOTE
-- EBSCOhost
Summary of accessibility "EBSCO evaluates our products based on the Web Content Accessibility Guidelines (WCAG) and the related Section 508 and EN 301 549 regulations in the US and EU. Most EBSCO products are substantially conformant with WCAG 2.2 level AA." Source: https://connect.ebsco.com/s/article/EBSCO-VPATs?language=en_US. Last accessed April 22, 2025.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Print Version Record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic commerce
General subdivision Management.
9 (RLIN) 9013
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic commerce
General subdivision Management.
9 (RLIN) 9013
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
9 (RLIN) 201578
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
International Standard Book Number 9781398622067
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://ezproxy.taylors.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=4355567
Public note An electronic book accessible through the World Wide Web; click to view
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   e-book Taylor's Library - Perpetual(TU) Taylor's Library-TU 04/08/2026 179 5175.00 TU700001923 04/08/2026 5175.00 04/08/2026 E-Book