Media and society : (Record no. 20457)

000 -LEADER
fixed length control field 02974nam a2200229 4500
001 - CONTROL NUMBER
control field vtls002102260
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200306153428.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s1999 enka 001 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0195507886
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201909171729
Level of effort used to assign nonsubject heading access points ummi
Level of effort used to assign subject headings 201102181304
Level of effort used to assign classification VLOAD
-- 200407271924
-- VLOAD
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23
Item number OSH
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name O'Shaughnessy, Michael,
Dates associated with a name 1951-
9 (RLIN) 12861
245 10 - TITLE STATEMENT
Title Media and society :
Remainder of title an introduction /
Statement of responsibility, etc. Michael O'Shaughnessy.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 311 p. :
Other physical details ill. ;
Dimensions 25 cm.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Acknowledgments. - Preface. - List of Figures. - Pt. 1. Getting Ready: The Media and Media Studies. 1. Defining the Media. 2. Media Studies. 3. What Do the Media Do to Us? Media and Society. 4. What's in a Name? Language and the Social Construction of Reality. 5. Mediation and Representation. 6. Texts, Meanings, and Audiences. - Pt. 2. Pictures. 7. Semiology. 8. Reading Images. - Pt. 3. Stories. 9. Genres, Codes, and Conventions. 10. Narrative Structure and Binary Oppositions. 11. Joseph Campbell and Carl Jung. - Pt. 4. Making Sense: Ideology, Discourse, and Hegemony. 12. Defining Discourse and Ideology. 13. Where is Ideology Found? 14. Dominant Ideology, RSAs, and ISAs. 15. Christmas and Hegemony. - Pt. 5. Boys and Girls, Blacks and Whites: Gender and Ethnicity. 16. Gender and Contradictory Ideologies of Femininity. 17. Ideologies of Masculinity. 18. Ethnicity, Ideology, and the Media. - Pt. 6. But They Keep Moving the Posts: Postmodern Perspectives. 19. Postfeminism and Third-wave Feminism, Poststructuralism, and Postcolonialism. 20. Postmodernism. - Appendix 1 Model Essau: Analysis of an Advertisement. - Appendix 2 Model Essay: Analysis of the Opening Sequence of Blue Velvet. - Notes. - Further Reading. - Bibliography. - Index.
520 ## - SUMMARY, ETC.
Summary, etc. "Media and Society : An Introduction examines the role of the media in contemporary society and analyses representations of the world found in media texts. It presents approaches derived from media studies and cultural studies, and includes structuralist, Marxist, feminist, and Jungian perspectives. Features of this book include simple definitions of key terms, examples of analyses of specific media texts, illustrations, and practical exercises. Media and society focuses on issues of gender, race, identity, and the family, exploring these through photographs, advertisements, film, television, and language. It considers how the media can be understood both interms of its place in society generally and in terms of its relationships to our individual psyches. Media and Society uses a personal, interactive approach to teaching that is designed to engage readers in the learning process by encouraging them to develop their own views of the media-world in which we live." - Back cover.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media and culture.
9 (RLIN) 200474
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media
General subdivision Social aspects.
9 (RLIN) 9000
920 ## - Programme
Programme MCS : 200655, 200656, 200657
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 20457
Koha biblioitemnumber 20457
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 3703:20051220
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2004-07-27 29 5000046415 2019-12-05 2011-03-11 1 Floor 3, Shelf 4 , Side 1, TierNo 4, BayNo 2 Main Collection SOMAC,37000,03,AD
          Taylor's Library-TU Taylor's Library-TU 2004-07-27 20 5000097289 2019-12-05 2016-04-10 1 Floor 3, Shelf 4 , Side 1, TierNo 4, BayNo 2 Main Collection SOMAC,37000,03,AD
  Lost       Taylor's Library-TU Taylor's Library-TU 2004-07-27 6 1000106032 2019-12-05 2010-04-20 1   Main Collection SOMAC,37000,03,GR