000 -LEADER |
fixed length control field |
02974nam a2200229 4500 |
001 - CONTROL NUMBER |
control field |
vtls002102260 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200306153428.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218s1999 enka 001 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0195507886 |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201909171729 |
Level of effort used to assign nonsubject heading access points |
ummi |
Level of effort used to assign subject headings |
201102181304 |
Level of effort used to assign classification |
VLOAD |
-- |
200407271924 |
-- |
VLOAD |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
302.23 |
Item number |
OSH |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
O'Shaughnessy, Michael, |
Dates associated with a name |
1951- |
9 (RLIN) |
12861 |
245 10 - TITLE STATEMENT |
Title |
Media and society : |
Remainder of title |
an introduction / |
Statement of responsibility, etc. |
Michael O'Shaughnessy. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Oxford : |
Name of publisher, distributor, etc. |
Oxford University Press, |
Date of publication, distribution, etc. |
1999 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi, 311 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Acknowledgments. - Preface. - List of Figures. - Pt. 1. Getting Ready: The Media and Media Studies. 1. Defining the Media. 2. Media Studies. 3. What Do the Media Do to Us? Media and Society. 4. What's in a Name? Language and the Social Construction of Reality. 5. Mediation and Representation. 6. Texts, Meanings, and Audiences. - Pt. 2. Pictures. 7. Semiology. 8. Reading Images. - Pt. 3. Stories. 9. Genres, Codes, and Conventions. 10. Narrative Structure and Binary Oppositions. 11. Joseph Campbell and Carl Jung. - Pt. 4. Making Sense: Ideology, Discourse, and Hegemony. 12. Defining Discourse and Ideology. 13. Where is Ideology Found? 14. Dominant Ideology, RSAs, and ISAs. 15. Christmas and Hegemony. - Pt. 5. Boys and Girls, Blacks and Whites: Gender and Ethnicity. 16. Gender and Contradictory Ideologies of Femininity. 17. Ideologies of Masculinity. 18. Ethnicity, Ideology, and the Media. - Pt. 6. But They Keep Moving the Posts: Postmodern Perspectives. 19. Postfeminism and Third-wave Feminism, Poststructuralism, and Postcolonialism. 20. Postmodernism. - Appendix 1 Model Essau: Analysis of an Advertisement. - Appendix 2 Model Essay: Analysis of the Opening Sequence of Blue Velvet. - Notes. - Further Reading. - Bibliography. - Index. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
"Media and Society : An Introduction examines the role of the media in contemporary society and analyses representations of the world found in media texts. It presents approaches derived from media studies and cultural studies, and includes structuralist, Marxist, feminist, and Jungian perspectives. Features of this book include simple definitions of key terms, examples of analyses of specific media texts, illustrations, and practical exercises. Media and society focuses on issues of gender, race, identity, and the family, exploring these through photographs, advertisements, film, television, and language. It considers how the media can be understood both interms of its place in society generally and in terms of its relationships to our individual psyches. Media and Society uses a personal, interactive approach to teaching that is designed to engage readers in the learning process by encouraging them to develop their own views of the media-world in which we live." - Back cover. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Mass media and culture. |
9 (RLIN) |
200474 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Mass media |
General subdivision |
Social aspects. |
9 (RLIN) |
9000 |
920 ## - Programme |
Programme |
MCS : 200655, 200656, 200657 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
20457 |
Koha biblioitemnumber |
20457 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
3703:20051220 |