| 000 -LEADER |
|---|
| fixed length control field |
00916cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003247681 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226103324.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
121206s2012 nyua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071745574 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071745572 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
16676687 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201303081015 |
| Level of effort used to assign nonsubject heading access points |
pushpa |
| -- |
201212060857 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
HIE 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hiebing, Roman G. |
| 9 (RLIN) |
11179 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The successful marketing plan : |
| Remainder of title |
how to create dynamic, results-oriented marketing / |
| Statement of responsibility, etc. |
Roman G. Hiebing, Scott W. Cooper and Steve J. Wehrenberg. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed., fully rev. and expanded. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, NY : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxvi, 566 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Planning. |
| 9 (RLIN) |
10368 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cooper, Scott W. |
| 9 (RLIN) |
11180 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wehrenberg, Steve. |
| 9 (RLIN) |
66786 |
| 920 ## - Programme |
|---|
| Programme |
UNISA : 192111 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
21318 |
| Koha biblioitemnumber |
21318 |
