| 000 -LEADER |
|---|
| fixed length control field |
02102nam a2200241 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls002254960 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306153851.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2000 maua 001 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071175164 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201909201141 |
| Level of effort used to assign nonsubject heading access points |
ummi |
| Level of effort used to assign subject headings |
201102181223 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200407271931 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.575 |
| Item number |
CRA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Crawford, C. Merle |
| Fuller form of name |
(Charles Merle), |
| Dates associated with a name |
1924- |
| 9 (RLIN) |
13822 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
New products management / |
| Statement of responsibility, etc. |
C. Merle Crawford, C. Anthony Di Benedetto |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed., Int. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Irwin/McGraw-Hill, |
| Date of publication, distribution, etc. |
c2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 534 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Irwin/McGraw-Hill series in marketing |
| 9 (RLIN) |
203802 |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pt. I. Overview And Opportunity Identification/Selection. 1. The Menu. 2. The New Products Process. 3. Opportunity Identification and Selection: Strategic Planning for New Products. - Pt. II. Concept Generation. 4. Preparation and Alternatives. 5. Problem-Based Ideation. 6. Analytical Attribute Approaches: Introduction and Perceptual Mapping. 7. Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques. - Pt. III. Concept/Project Evaluation. 8. The Concept Evaluation System. 9. Concept Testing. 10. The Full Screen. 11. Sales Forecasting and Financial Analysis. 12. Product Protocol. - Pt. IV. Development. 13. Design. 14. Development Team Management. 15. Special Issues in Development. 16. Product Use Testing. - Pt. V. Launch. 17. Strategic Launch Planning. 18. Implementation of the Strategic Plan. 19. Market Testing: Pseudo Sale Methods. 20. Market Testing Continued: Continued: Controlled Sale and Full Sale. 21. Launch Management. 22. Public Policy Issues. - Bibliography. - Appendix A : Sources of Ideas Already Generated. - Appendix B : Other Techniques of Concept Generation. - Appendix C : Small's Ideation Stimulator Checklist. - Appendix D : The Marketing Plan. - Appendix E : Guidelines for Evaluating a New Products Program. - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New products |
| General subdivision |
Management. |
| 9 (RLIN) |
9214 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Di Benedetto, C. Anthony. |
| Relator term |
(j.a.) |
| 9 (RLIN) |
13823 |
| 920 ## - Programme |
|---|
| Programme |
MCS(USM) : 200933 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
22562 |
| Koha biblioitemnumber |
22562 |
