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02811nam a2200433 4500 |
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vtls002274660 |
| 003 - CONTROL NUMBER IDENTIFIER |
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MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20200306155227.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110218s2003 a 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071151176 |
| Terms of availability |
(Int. ed.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071199071 |
| Terms of availability |
(package) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072466707 |
| Terms of availability |
(part of 0072553936) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201406091545 |
| Level of effort used to assign nonsubject heading access points |
patrick |
| Level of effort used to assign subject headings |
201102181231 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201102181223 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201102181221 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200407271932 |
| -- |
VLOAD |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
MAR |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing strategy : |
| Remainder of title |
a decision-focused approach / |
| Statement of responsibility, etc. |
Orville C. Walker Jr. ... [et al.] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed., Int. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. |
c2003 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 365 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
26 cm. + |
| Accompanying material |
1 electronic optical disc (CD-ROM) (4 3/4 in.) |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill/Irwin series in marketing |
| 9 (RLIN) |
213065 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Catalogued based on Int. ed. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larreche.3rd ed. c1999. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Title on CD-ROM : GAMAR 3 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface. - About the authors. - Section One. Introduction to strategy. 1. Market-orisuccessful corporate, business, and marketing strategies. 2. Corporate strategy decisions and their marketingimplications. 3. Business strategies and their implications. - Section Two. Opportunity analysis. 4. Identifying attractive markets. 5. Industry analysis and competitive advantage. 6. Measuring market opportunities. 7. Targeting attractive market segments. 8. Differentiation anpositioning. - Section Three. Formulating marketing trategies. 9. Marketing strategies for new market entries. 10. Strategies for growth markets. 11. Strategies for mature and declining markets. 12. Marketing strategies for the economy. - Section four. Implementation and control. 13. Organizing and planning for effective implementation. 14. Measuring and delivering marketing index. - Subject index. |
| 525 ## - SUPPLEMENT NOTE |
|---|
| Supplement note |
1 electronic optical disc (CD-ROM) : GAMAR 3 CD-ROM [to accompany] Marketing strategy : a decision-focused approach, 4th ed. [by] Walker/Boyd/Mullins/Lareche. ISBN 0072466715 |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Business Studies : 9707 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
8897 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boyd, Harper W. |
| 9 (RLIN) |
204179 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Larreche, Jean-Claude. |
| 9 (RLIN) |
204180 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mullins, John. |
| 9 (RLIN) |
204181 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Orville C. |
| 9 (RLIN) |
13912 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Orville C. |
| Title of a work |
Marketing strategy. |
| 9 (RLIN) |
204182 |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
GAMAR 3 |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
GAMAR 3 CD-ROM |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
GAMAR 3 CD-ROM [to accompany] Marketing strategy : a decision-focused approach, 4th ed. |
| 920 ## - Programme |
|---|
| Programme |
AUDP : 55815, 55816, 55817, CDR167, CDR168, CDR169 |
| 921 ## - Programme |
|---|
| Programme |
CAL : 87654, CD10033 |
| 922 ## - Programme |
|---|
| Programme |
TCHT : 665081, CD109 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
22807 |
| Koha biblioitemnumber |
22807 |
