| 000 -LEADER |
|---|
| fixed length control field |
01113cam a2200325 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls002445660 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306155309.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218t20012001caua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761922067 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780761922063 (paperback) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201809071440 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201510010216 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201302261051 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201104040905 |
| Level of effort used to assign classification |
pushpa |
| -- |
200407271939 |
| -- |
VLOAD |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659 |
| Item number |
PUB |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Public communication campaigns / |
| Statement of responsibility, etc. |
Ronald E. Rice, Charles K. Atkin, editors. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Thousand Oaks, California : |
| Name of producer, publisher, distributor, manufacturer |
SAGE, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2001] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 428 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
umediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advocacy advertising. |
| 9 (RLIN) |
7106 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| 9 (RLIN) |
202073 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Publicity. |
| 9 (RLIN) |
216947 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Atkin, Charles K. |
| 9 (RLIN) |
14753 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rice, Ronald E. |
| 9 (RLIN) |
14754 |
| 920 ## - Programme |
|---|
| Programme |
SOC : 201163, 201164, 201211, 159883 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
24930 |
| Koha biblioitemnumber |
24930 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
7102:20141013 |
