Strategic advertising campaigns / (Record no. 24934)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01931cam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls002446060 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200306154103.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110218s1995 ilua 00 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844230154 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201209181415 |
| Level of effort used to assign nonsubject heading access points | izani |
| Level of effort used to assign subject headings | 201102181514 |
| Level of effort used to assign classification | VLOAD |
| -- | 200407271939 |
| -- | VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.113 |
| Item number | SCH |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schultz, Don E. |
| 9 (RLIN) | 5520 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic advertising campaigns / |
| Statement of responsibility, etc. | Don E. Schultz, Beth E. Barnes. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lincolnwood, Ill. : |
| Name of publisher, distributor, etc. | NTC Business Books, |
| Date of publication, distribution, etc. | c1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 370 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | List of Illustrations. - Preface. - Introduction : Change and the New Marketplace. - Pt. 1. Before the Campaign Begins: Understanding Consumers and Consumer Power. Ch. 1. Advertising Through the Eye of the Consumer. Ch. 2. Advertising Planning: From the Inside Out and From the Outside In. Ch. 3. How Consumers Act and React. Ch. 4. Consumer Research. - Pt. II. Campaign Strategy: The Elements of Effective Campaigns. Ch. 5. Budgeting for Advertising and Marketing Communications Campaigns. Ch. 6. Strategy: The Key to Every Sucessful Campaign. Ch. 7. Advertising: Delivering Messages. Ch. 8. Consumer Sales Promotion. Ch. 9. Channel Messages and Trade Incentives. Ch. 10. Marketing Public Relations: Mediated Messages. Ch. 11. Direct Marketing: Building Relationships. Ch. 12. Retaining Customers: Packaging, Point of Sale, Advertising Specialties, and Directories. Ch. 13. Media: The Contract Points. - Pt. III. Campaign Evaluation: Issues in Campaign Management. Ch. 14. Measuring the Effects of the Advertising Campaign. Ch. 15. Selling Management on the Campaign Plan. Ch. 16. Social Responsibility and Ethical Issues in Marketing Communications. - Suggestions for Further Reading. - About the Authors. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising campaigns. |
| 9 (RLIN) | 202672 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Barnes, Beth E. |
| 9 (RLIN) | 206701 |
| 920 ## - Programme | |
| Programme | SOC : 201168, 201169, 201212 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Date last checked out | Copy number | Uniform Resource Identifier | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Withdrawn | Dewey Decimal Classification | Taylor's Library-TU | Taylor's Library-TU | 27/07/2004 | 9 | 5000033995 | 05/12/2019 | 27/05/2011 | 1 | Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 8 | Main Collection | SOMAC,37000,03,AD | SOMAC,37001,03,AD | SOMAC,37000,03,GR | SOMAC,91602,03,RM | |||
| Withdrawn | Dewey Decimal Classification | Taylor's Library-TU | Taylor's Library-TU | 27/07/2004 | 11 | 5000033972 | 05/12/2019 | 27/11/2012 | 1 | Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 8 | Main Collection | SOMAC,37000,03,GR | SOMAC,37000,03,AD | SOMAC,37001,03,AD | SOMAC,91602,03,RM | |||
| Dewey Decimal Classification | Taylor's Library-TU | Taylor's Library-TU | 27/07/2004 | 13 | 5000033804 | 05/12/2019 | 23/05/2011 | 1 | Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 8 | Main Collection | SOMAC,37000,03,AD | SOMAC,37001,03,AD | SOMAC,37000,03,GR | SOMAC,91602,03,RM |