Taylor's Library

Kellogg on branding : (Record no. 26176)

000 -LEADER
fixed length control field 02094cam a22002894a 4500
001 - CONTROL NUMBER
control field vtls003031549
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200306154215.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2005 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471690160 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471690163 (hbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201102181400
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201101270949
Level of effort used to assign classification shuhada
Level of effort used to assign subject headings 200612051053
Level of effort used to assign classification pushpa
Level of effort used to assign subject headings 200611030904
Level of effort used to assign classification fadilah
-- 200611030846
-- fadilah
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL
245 00 - TITLE STATEMENT
Title Kellogg on branding :
Remainder of title the marketing faculty of the Kellogg School of Management /
Statement of responsibility, etc. edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 334 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Section I: Key branding concepts - Chp.1: Brand positioning - Chp. 2: Designing brands - Chp. 3 : Brand meaning -- Section II : Strategies for building and leveraging brands - Chp. 4: Competitive brand strategies - Chp. 5: Brand extensions - Chp. 6: Brand portfolio strategy -- Section III : From strategy to implementation - Chp. 7: Building brands through effective advertising - Chp. 8: Relationship branding and CRM - Chp. 9: Brand strategy for business markets - Chp. 10: Services branding - Chp. 11: Branding in technology markets - Chp. 12: Building a brand-driven organization - Chp. 13: Measuring brand value -- Section IV: Branding insights from Senior Managers - Chp. 14: Using positioning to build a megabrand - Chp. 15: Marketing leverage in the frame of reference - Chp. 16: Finding the right brand name - Chp. 17: Building global brands - Chp. 18: Branding and organizational culture - Chp. 19: Branding and the organization - Chp. 20: Internal branding - Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
9 (RLIN) 202023
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 202024
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
9 (RLIN) 31679
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations
General subdivision Management.
9 (RLIN) 15515
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tybout, Alice M.
9 (RLIN) 22914
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Calkins, Tim.
9 (RLIN) 22915
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Kellogg School of Management.
9 (RLIN) 208465
920 ## - Programme
Programme MCS: 202896
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 26176
Koha biblioitemnumber 26176
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2006-11-03 31 5000036048 2020-10-01 2020-09-17 1 Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5 Main Collection SOMAC,37000,03,GR