| 000 -LEADER |
|---|
| fixed length control field |
01484nam a2200229 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls002604660 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306154255.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218 2003 00 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471263664 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201910241500 |
| Level of effort used to assign nonsubject heading access points |
dianafitri |
| Level of effort used to assign subject headings |
201102181355 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200410131857 |
| Level of effort used to assign classification |
kusuma |
| Level of effort used to assign subject headings |
200410131853 |
| Level of effort used to assign classification |
kusuma |
| -- |
200407271946 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.20973 |
| Item number |
LEV |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Levine, Michael, |
| Dates associated with a name |
1954- |
| 9 (RLIN) |
209462 |
| 245 12 - TITLE STATEMENT |
|---|
| Title |
A branded world : |
| Remainder of title |
adventures in public relations and the creation of superbrands / |
| Statement of responsibility, etc. |
Michael Levine |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, N.J. : |
| Name of publisher, distributor, etc. |
John Wiley, |
| Date of publication, distribution, etc. |
c2003 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 260 p. ; |
| Dimensions |
24 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction. - Ch. 1. What is Branding Anyway? - Ch. 2. The Role of Public Relations in Branding. - Ch. 3. Birth of a Brand. - Ch. 4. Making the Best First Impression. - Ch. 5. Planning a Powerful Launch. - Ch. 6. Marrying Public Relations and Advertising in Branding. - Ch. 7. Brand Maintenance in the Public Eye. - Ch. 8. Brand Expansion. - Ch. 9. The Celebrity Brand. - Ch. 10. Studying the Brand Leaders. - Ch. 11. Damage Control. - Ch. 12. Successful E-Branding. - Ch. 13. Maintaining the Whole Package. - Ch. 14. Brand Loyalty and Customer Satisfaction. - Ch. 15. Branding Through Sponsorship and Endorsement. - Conclusion. - Index. - Notes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
209463 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
34887 |
| 920 ## - Programme |
|---|
| Programme |
GEN : 103668 |
| 921 ## - Programme |
|---|
| Programme |
MCS (USM) : 201835, 201836, 201837 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
26863 |
| Koha biblioitemnumber |
26863 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
3703:20110404 |
